"Zimbabwe used to have such a vibrant and independent media but most of the press was shut down," said Madzimure. Today many of the print reporters across the country bite their tongues and print the government's viewpoint. Madzimure, on the other hand, actively seeks out stories the government doesn't want mentioned, such as worker discontent and political corruption, and provides an unfiltered analysis of current events.
While President Mugabe lost the presidential election of 2008 (despite employing voter suppression strategies), he refused to relinquish power to the victor, Morgan Richard Tsvangirai. Today, under a "power sharing" agreement between the parties of Mugabe and Tsvangirai, the government continues to control all forms of media and mass-communication.
With a population spread out over hundreds of miles in rural areas, "The Worker" is the main way for the trade union federation, the Zimbabwe Congress of Trade Unions (ZCTU), to disseminate news and inspire activity. "When ZCTU calls for national actions, the media doesn't report on it at all, "The Worker" is a main vehicle giving directions to people on how to participate in strikes, elections and public actions," said Madzimure.
Madzimure's dream is to eventually turn "The Worker" into a daily publication, offering investigative reporting and political analysis. In the meantime, while most Zimbabweans have no access to the computer, this does not stop Ben from promoting widely via every medium at his disposal including a news blog, a fan page on Facebook (it has 3,800 fans), and on Twitter (12,000 followers).