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Corporate Enlightenment 101: We Bring Jackboot Lickers to Light!

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Message Lenore Daniels
I didn't know it until recently, but I am a student at Nike University . If you attend a large NCAA university in the United States , chances are you're a Nike U. student, too. The University of North Carolina, the University of Kentucky, Florida State, the University of Arizona, Clemson University, and the University of Colorado are just a few of the schools that make up Planet Nike.

"Hooked on Sweatshops,"

Across the U.S. at institutions of higher education, the steady march of jackboots crushes teachers' unions and academic freedom. The corporations own the jackboots and the fascist logic as well.  


Through the University of Oregon Corporate Partners Program, local businesses like Pepsi-Cola Bottling Company of Eugene rally together in support of the University of Oregon. From the classroom, to the concert hall, to the athletic field, Pepsi Eugene is making a difference in the lives of students, programs, and events at the UO. ( Corporate Partnerships: Relationships that Work!)

Campus brochures that used to advertise that teachers could "make a difference in the lives of students," that teachers and students together could develop meaningful programs and events, and that the concerned citizenry of the surrounding community   could have an impact on the development of future generations and by extension, local, state, federal, and global issues, have been re-written.


Papa has a brand new bag, as James Brown would say.


Today, Papa is selling life insurance, corporate partnerships, and benevolent guidance for ever conceivable relationship on the college campus.   Papa guides and nurtures now a new way of being in this period of corporate enlightenment: "[B]ecoming a corporate partner is a way to simply, efficiently and proactively manage all your connections to the university."  


Pepsi knows best!


But the Pepsi Corporation is not alone. For years, students, faculty, and staff at the University of California at Santa Cruz (UCSC) have been vocal and emphatic about their position on war. "No war!" ( Independent Media Center, Santa Cruz, February 19, 2003), but the administration at UCSC is not listening. Students, faculty, and staff "organize, march, and denounce the war" while the university invites aid from the US Military.


UCSC readily conducts research for the Army, Navy, Air Force, and Department of Defense in topics ranging from computer networks, electronic systems and hardware, computer visualization and imaging, marine biology, tectonics, ocean science, and more. ( Independent Media Center, Santa Cruz) 

The largest source of military funds at UCSC, the article continues, is the Office of Naval Research (ONR). In return for the money, the UCSC conducts "scientific research on campus," recruits " physicists, chemists, engineers, and others by the nation's nuclear weapons laboratories at Los Alamos, and Lawrence Livermore" UC researchers and graduates are readily funneled into them for the purposes of researching, and designing new nuclear weapons."

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Dr. Lenore J. Daniels, Black Commentator, Editorial Board and Columnist, Doctorate in Modern American Literature/Cultural Theory
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