Published in the November/December 2009 Humanist
"This is so cool! This is so cool!" a thirteen-year-old boy repeated as he squeezed rounds from a real M-16, picking off "enemy combatants" in a video game while perched atop a real Army Humvee. "I just came to the mall to skateboard but everyone said this was pretty cool. I just had to try it and it's great!"
The person reporting on this youthful enthusiasm was Pat Elder, who serves on the Steering Committee of the National Network Opposing the Militarization of Youth. Elder also described young teenagers congratulating each other for "killing ragheads" and "wiping out hajis."
All of this fun went on at the Army Experience Center (AEC), a 14,500-square-foot "virtual educational facility" in the Franklin Mills Mall in a suburb of Philadelphia, Pennsylvania. The U.S. Army opened the center in August 2008 and planned to run it for two years as a pilot program. If the center proved able to recruit as many new soldiers as five ordinary recruiting stations, the Army planned to build them nationally. The AEC cost more than $12 million to design and construct, but of course the Army spends several billion dollars a year on recruitment.
Peace activists and concerned citizens from the surrounding area and up and down the East Coast quickly formed a campaign dubbed "Shut Down the AEC" (shutdowntheaec.net). Through a series of nonviolent protests and demonstrations, some of them involving arrests, protesters raised concerns and generated a flood of negative media attention for the Army's latest recruitment tool. As a result, the Pentagon called on Donna Miles, a writer for the American Services Press Service, the Pentagon's propaganda arm. Miles had already published soothing articles following scandals at Abu Ghraib, Walter Reed, and various incidents involving civilian casualties. As Elder points out, "Either Miles is incredibly prolific, with 229 articles attributed to her this year, or she's a pseudonym for several under the employ of the Pentagon."
Miles reported on the AEC thusly: "Thirteen-year-old Sean Yaffee, for example, doesn't see himself joining the military. But he's becoming another regular at the center, where he can play the same computer games he has at home, but in the company of his buddies. Yaffee said he's learned a lot about the Army at the center. 'It just tells you about the Army experience, but it doesn't pressure you,' he said. 'I'm really just here to have a good time.'"
Sweet, but the public wasn't buying it and the protests continued. On September 12, 2009, a crowd of 250 activists marched to the AEC in opposition to the use of public dollars to teach children—in a quasi-public-space—that killing can be fun, while also recruiting eighteen-year-olds to engage in the real thing. This time, police arrested six protesters and one journalist. The journalist, Cheryl Biren, wasn't with the protesters but was picked out of the crowd, apparently because of her professional camera.
Days prior to this long-planned and publicly announced protest, the Army preemptively announced that it would likely close the AEC and not open any others in shopping malls, as had been planned. The reason? Are you ready to hear this?
By their own admission, the Army doesn't need any more recruits because the bad economy has driven up recruitment significantly.