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OpEdNews Op Eds    H3'ed 9/15/15

A Fly in the Ointment of Colbert's Opening Show

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While awaiting the final congressional vote that will confirm that President Obama has defeated the Zionist juggernaut which spent millions to block the Iran Nuclear deal, we must pause to consider a major moment in entertainment television.

The entertainment news has to do with the CBS network arrival of Stephen Colbert, who last week succeeded David Letterman as host of the Late Show (11:30 EST).

Even there, alas, the Zionist juggernaut lurks. You will have to look closely to see it, but there was a fly in the ointment of the otherwise successful launch of the next chapter of Colbert's career.

Supporters of the BDS movement were quick to identify the fly.

Pretending to hate having to allow Corporate America interrupt his non-stop comedic attacks on the establishment, Colbert snuck in an ad promoting a dip delicacy called Sabra hummus.

Not content with stealing Palestinian land and locking up its people behind a misnamed "security wall," Israelis have created Sabra hummus, a name that insults Arabs everywhere by linking "Sabra," a name for native-born Israeli Jews, with "hummus," a popular Arab dish that is a combination of chickpeas and tahini.

Plain and simple, hummus is an Arab dish, as this hummus website explains:

"The simple fact is that hummus is an authentic member of the Arab kitchen, and has been so for at least the past few generations -- and maybe long before that.

"It's also pretty clear that hummus first became popular in Israel in cities where there's a large Palestinian population, such as Haifa, Jerusalem and Acre (Akko)."

When Colbert launched his new network show with an ad for Sabra Hummus, it prompted even the New York Times to report:

"A comedic product placement for Sabra hummus near the start of Stephen Colbert's first episode as host of 'The Late Show' on Tuesday night earned him praise from marketing experts, but catcalls from supporters of a movement to boycott Israeli-owned companies.

"In a segment that simultaneously mocked paid endorsements and was one, Mr. Colbert explained to viewers that he had made a deal with a demonic amulet, which gave him the chance to host the show but required 'certain regrettable compromises,' like endorsing Sabra-brand hummus" (emphasis added).

The Times, ever sensitive to its Liberal Zionist readers and advertisers, acknowledged that "While most of Mr. Colbert's viewers were quite likely unaware of any political implications of the tongue-in-cheek endorsement, fans who support a Palestinian-led campaign to pressure Israel through boycotts, divestment and sanctions, or BDS, were dismayed by the gag."

Sabra hummus is produced in the United States, but it drew a call for boycott from BDS backers because it is produced in a joint venture between the American corporate giant PepsiCo and the Strauss Group, an "Israeli food company that has provided financial support to the Israel Defense Forces' elite Golani Brigade."

In a piece written by Ron Friedman five years ago (December 14, 2010), the Jerusalem Post offered this earlier background on the BDS versus Strauss struggle:

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James Wall served as a Contributing Editor of The Christian Century magazine, based in Chicago, Illinois, from 1999 through 2017. From 1972 through 1999, he was editor and publisher of the Christian Century magazine. Many sources have influenced (more...)

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