In the case of Facebook profiles, for example, scientists found that profiles can be correlated across millions of people to produce remarkably accurate individual profiles. When results are combined with data generated by the "like" button people click on approve certain content, the individual profile gets ever more perfect. With just 150 "likes" our profile can predict personality better than our own spouses can, and with 300 likes it knows a person better they know themselves.
Of this profiling data, Paul-Olivier Dehaye, a Swiss mathematician, said, "People just don't understand the power of this data and how it can be used against them." This level of understanding of our personality allows those in control of our profiles to send micro-targeted messages to us that subtlety manipulate our feelings and the association with which our emotions are evoked. For example, if a person is on the fence over how to vote in an election, the people behind the propaganda machines know this about you and can custom-tailor messages to that will influence you to vote one way or the other. This technique is called micro-targeted propaganda. There is evidence that this type of propaganda was used in the 2016 election to help elect Donald Trump.
STRATEGIC DROWNING: This is another tool in the Cognitive-Warfare arsenal used to influence public discourse and alter our mass consciousness. While bio-psycho-social profiling targets individuals, this technique targets certain segments of the population or even the whole population at once. The idea behind this technique it to flood the cyber-media network with specific alternative messages that drown out conventional news and information. It exploits the algorithms used by media platforms that bring desired content to us. So, for example, if you type "Jews are" into Google search, it will return answers like, "Why do people hate Jews". I just did the experiment as I write this and the picture below shows the top results.
Clearly these are unexpected results for most people who might enter the search terms. (Try it yourself, and don't be surprised if your results differ from mine based on your profile.) The result over-represent hate groups and the proliferation of these results are the work of nefarious operators who flood the "media ecosystem."
Cyber media would normally be dominated by conventional information sources such as The New York Times, Fox News, MSNBC, etc., but these sources are swamped with hundreds of thousands of links from much smaller alternative-information sites. These links to alternative information are intended to exploit the structure of Google secret algorithms to bring these articles to the top of the search results. This has a psychological impact on us personally and gives a false impression about public consensus in America. It blurs the question as to what is really true.
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