Nevertheless, to speak not just tartly but smartly, we will probably need to able to articulate our thoughts in ways that our fellow Americans can understand, especially our fellow Americans who do not have a college education. This will be challenging to do, to put it mildly.
For example, Noam Chomsky has written books about public issues with the fervor of an ancient Hebrew prophet. He writes tartly and smartly. But my impression is that he is writing for a college-educated audience, not for people who do not have a college education.
Perhaps people who do not have a college education are not inclined to read books that they might consider to be over their heads. In any event, book-length treatments will attract only people who have the leisure time and the inclination to read them. This observations applies also to technical article-length treatments (say, 5,000 words or more in length).
So in addition to speaking smartly and tartly, we should aim for brevity and cogency (e.g., articles the length of typical newspaper editorials and op-ed pieces).
Finally, we should aim for pungent slogans. "Down with the crackpots!"
And we should have fun at our opponents' expense. "Conservatives are full of baloney!"
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