One young Seroquel patient told the Chicago Sun-Times, "It would take me anywhere from 45 minutes to an hour and a half to get out of bed each morning. I couldn't think, I couldn't see, and I couldn't be me," and that the license of the physician who prescribed her Seroquel was revoked. 8
And there was bad financial news too.
AstraZeneca's new blood thinner and diabetes drug were both stalled due to safety concerns and Teva Pharmaceuticals, a generic drug maker, challenged Seroquel's patent to the FDA. 2
So AstraZeneca did what drug companies that put marketing before medicine always do: came up with a new use for Seroquel (bipolar disorder) 2 and new formulation (sustained release) 9 and yelled breakthrough.
Now all it has to do is convince millions of healthy women and men they should take a major tranquilizer, an antipsychotic for schizophrenia, because they had a bad day. That's before it gets to the kids.
Maybe the screaming woman in the ad has just seen the AstraZeneca marketing plan.
1 News Journal (Wilmington, DE) October 24, 2004 "It's a long, bumpy road for finding a new drug"
2 News Journal (Wilmington, DE) April 23, 2006 "Seroquel big, and could get bigger - AstraZeneca shrugs off patent challenges, seeks new markets"
3 News Journal (Wilmington, DE) Oct 24 2006
4 Deseret News (Salt Lake City, UT) October 3, 2005 "Older medication as good as new ones, study finds"
from Wall Street Journal
5 News Journal (Wilmington, DE) February 19, 2005 "AstraZeneca disputes new study on drug"
6 Journal News (Yonkers, NY) May 2, 2006 "Jail guard started antipsychotic 4 days before shootings"
7 USA Today August 23, 2006 "Lawsuits Plague Industry; Drug makers faced the most product liability
lawsuits last year of any industry"
8 Chicago Sun-Times January 15, 2006 "The Downside of Happy Pills"
9 Health & Medicine Week - Aug. 14, 2006
And there was bad financial news too.
AstraZeneca's new blood thinner and diabetes drug were both stalled due to safety concerns and Teva Pharmaceuticals, a generic drug maker, challenged Seroquel's patent to the FDA. 2
So AstraZeneca did what drug companies that put marketing before medicine always do: came up with a new use for Seroquel (bipolar disorder) 2 and new formulation (sustained release) 9 and yelled breakthrough.
Maybe the screaming woman in the ad has just seen the AstraZeneca marketing plan.
1 News Journal (Wilmington, DE) October 24, 2004 "It's a long, bumpy road for finding a new drug"
2 News Journal (Wilmington, DE) April 23, 2006 "Seroquel big, and could get bigger - AstraZeneca shrugs off patent challenges, seeks new markets"
3 News Journal (Wilmington, DE) Oct 24 2006
4 Deseret News (Salt Lake City, UT) October 3, 2005 "Older medication as good as new ones, study finds"
from Wall Street Journal
5 News Journal (Wilmington, DE) February 19, 2005 "AstraZeneca disputes new study on drug"
6 Journal News (Yonkers, NY) May 2, 2006 "Jail guard started antipsychotic 4 days before shootings"
7 USA Today August 23, 2006 "Lawsuits Plague Industry; Drug makers faced the most product liability
lawsuits last year of any industry"
8 Chicago Sun-Times January 15, 2006 "The Downside of Happy Pills"
9 Health & Medicine Week - Aug. 14, 2006
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