Meanwhile, National Public Radio contributor Daniel Zwerdling gave graphic coverage of chicken slaughter for the now defunct Gourmet magazine which includes the disturbing fact, verified by the chicken industry, that one million chickens a year are boiled alive at the slaughterhouse because they miss the stunner on the assembly line.
Why have activist reports brought food reform--albeit too slowly--when press reports didn't? Money! Once egregious practices of suppliers to huge retailers like McDonald's or and Walmart hit the Nightly News, consumers could vote with their wallet--and did. Many food producers are furious that consumers now want to know how animals live and die. They preferred the days when it was none of the consumers' business.
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