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General News    H1'ed 8/17/14

Watch--Elanco is Becoming the Monsanto of the Animal Drug Industry

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Here are six outrageous lies found in Elanco's "How We'll Feed The World" report.

1. Unadulterated Food Is "Luxury" and "Status" Food

"In developed countries, most consumers have many choices when it comes to their food supply".Some choose to spend more on foods that reflect their value systems. Yet in developing nations, choices are more limited, and so is the ability to treat food as a luxury item or a lifestyle choice." So begins Elanco's redefinition of unadulterated, normal, non-Biotech food as a "luxury."

And there's more. GMOs, food made with antibiotics and chemicals, milk made with synthetic hormones and eggs produced with battery cages are "innovations" to help world hunger. "Organics and 'luxury food' produced without innovation have almost become a status symbol for those who can afford it," says Elanco. "Is it fair -- or justifiable -- for shoppers living in comfort to disregard innovations that can help feed others?"

2. Consumers Who Want Unadulterated Food Are A Fringe Minority

Despite the throngs who shop at Whole Foods Market, Trader Joe's and local markets, food consumers seeking unadulterated food are a "fringe minority voice that does not represent the consumer, but a socially charged agenda," says Elanco. They only appear to be large numbers because of the way surveys are written. Instead of asking, "What's important to you when you purchase beef?" surveys lead the witness, says Elanco, by asking "Are you concerned about factory farms growing your food?"

This "fringe minority... does not represent the consumer, but a socially charged agenda," says Elanco. It operates out of "vegetarian/vegan principles, support for organic systems, local food, and other ideologies." Wanting to be healthy is an ideology?

3. The Web Spreads Lies About "Innovations"

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Martha Rosenberg Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Martha Rosenberg is an award-winning investigative public health reporter who covers the food, drug and gun industries. Her first book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health, is distributed by Random (more...)

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