Article: How to Write Slogans That Move! (Better than "a better deal!") by Susan C. Strong

Do they raise a question, instead of giving an answer?

Do they help people ask a question of themselves?

Are they cool, will they be socially accepted, do they have social permission?

Do they have the age group target right?

Do they resist cooptation?

Are they congruent with your values and message?

Do they feel easy and smooth?

Do they distinguish between what is urgent and what is important?

If you can answer "yes" to all of these queries, you will be ahead. But don't forget to test your new slogans with a real audience, not just your friends! Good luck and warp speed to all of you Democrats and Progressives trying to do better than "a better deal!"

Like what you see here? Look for The Metaphor Project booth (220) at Netroots Nation 2017 in Atlanta to find out more. Our Youth Adviser, Emily Bookstein will be happy to talk with you about American Framing and "speaking American." Check out our new Metaphor Project Facebook page too.

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Susan C. Strong, Ph.D., is the Founder and Executive Director of The Metaphor Project, http://www.metaphorproject.org, and author of our book, Move Our Message: How to Get America's Ear. The Metaphor Project has been helping progressives mainstream their messages since 1997. Follow Susan on Twitter @SusanCStrong and check out her TEDx talk too.

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