Social media can speed up this process. Which is why advertisers reacted as quickly as they did to Hogg's tweet.
It's also why corporations have quickly ended their relationships with famous people accused of sexual harassment and abuse. These companies aren't being socially responsible, either. They don't want to sully their brands.
Companies are spending huge amounts seeking to connect their goods to consumers' values. They know more about those values than anyone. Which suggests that Americans may have had enough cruelty -- coming from Laura Ingraham, from Fox News, from Donald Trump, from the Harvey Weinsteins of the land, from whomever.
Meanwhile, the rest of us should help the process along, and continue to vote with our consumer dollars for decency.
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