Meanwhile, in the second test, a much more bilingual nation in Southeast Asia, namely the Philippines was looked at and compared with American student tendencies in communication. The Philippines has two official national languages--Tagalog and English. Strongly bilingual speakers were selected from a Filipino student population and compared to an American student population. The findings were that (3) in the Philippines, Tagalog-English bilinguals still showed a significant bias towards listening for vocal tone over focusing on the spoken word's meaning. This bias was true regardless as to whether the Filipino participant was speaking in English or Tagalog. In other words, cultural preference distracted from spoken word meaning.
The reason for this becomes a bit obvious if one accepts E.T. Halls (1976) explanation that Eastern Asians are high context cultures while many western nations are low context cultures. According to Hall and his adherents, those peoples from high context cultures will depend more on cultural rituals and cultural cues--including non-verbal communication, social status, social context, and vocal tone--to interpret meaning and language. Meanwhile, lower context oriented cultures, like many in Western Europe and many peoples in English-speaking countries around the globe (which have been originally populated by Europeans), have an attention bias towards the verbal or spoken word's --or spoken idiomatic expression.
As a whole, this means that Westerners working in the East have to be attuned to the spoken tone used. In contrast, Eastern and Southeastern Asians need to be aware of vocal tone--and the fact that it is often ignored or used differently by many Western speakers. Moreover, they will have to put more weight on the meaning of the spoken word than on the tone or context in which it might be used.
APPLYING THIS MESSAGE TO MY WORK AND LIFE
I, as a lifelong English teacher, i.e. someone who has been very cognizant of the importance of the spoken word, married a Filipino in 2008. Since that time, she has become quite aware of how anal-retentive Westerners can be about the precise spoken word.
It is frustrating for her. Moreover, since I have been a teacher of English for over 25 years, I may be more extremely hyper-focused on the spoken word than the average American. Because of Ishii et Ishii, et..al's research, I can now say that I more clearly understand and accept some of these cultural differences. That is, even if both my spouse and I are speaking English, she is culturally oriented to the tone of voice while I am biased to the spoken word's meaning.
Likewise, I hope my spouse can appreciate--rather than be only frustrated by--the American hyper-focusedness on the spoken word. She and my Filipino-born daughter may need to simply accept these differences, but they can also take the bull-by-the-horn and share with Americans how and why the spoken word is used--and or ignored--in lieu of various non-verbal forms of communication. On the other hand, this Filipino emphasis on other contexts than the spoken word is important for Americans to acquire because more-than-ever, Americans need to come to understand, negotiate with, and work with Asians as they are and will continue to be our major trading partners in this particular Pacific Century.
Finally, I have taught previously in the Middle East and in Japan. Now, I teach in Taiwan. Surprisingly, I have noted that all three of these distinct countries are, nevertheless, part of Asia (just as the Philippines is). Despite the diversity of the continent--and the diversity among Asian cultures--my personal observations reveal more communicative-context similarities to each other than most Americans and Western Europeans would otherwise expect. This is because from a Western perspective, all Asian countries should or must be understood to be high-context ones. Further, comparative research on vocal tone's role in(and on non-verbal) communication used by Middle Eastern and Central Asian countries might benefit the cross-cultural relationships between the peoples of the West (, the Middle,) and the East in coming years and decades.
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