But ACORN members never let up. They protested again and again at Household offices and held press conferences in front of homes about to be lost to Household. They protested the secondary market that was putting up capital for these predatory loans. And they held a major protest at the trade group that lobbied in Washington for Household and its fellow sharks. Then, in the summer of 2002, ACORN members took the step that Household executives would bring up again and again in later negotiations. On a beautiful summer day in the unbelievably wealthy suburbs north of Chicago, victims of Household from around the country simultaneously poured out of busses by the hundreds and thousands onto the lawns of the board members and CEO of Household. They knocked on the doors and spoke to those who had hurt them from a distance. When the police made them leave, ACORN members plastered "Wanted" posters all over the neighborhood telling the board members' neighbors what crimes the Household executives were guilty of.
Through all of this, we worked the media. I kept a database of victims' stories and contact info and put them in touch with reporters whenever the reporters were willing to tell not just the victimization story but also the story of fighting back. We generated several hundred print articles and several hundred TV and radio stories about Household's predatory lending practices. We worked the small neighborhood papers, flyers in churches, posters on walls. We produced lengthy articles in the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, and Forbes Magazine. We kept up an endless barrage in the trade press: the American Banker, National Mortgage News, etc. We maintained an enormous website about Household that no longer exists.
A handful of ACORN staff people with great expertise and unrelenting effort organized thousands of members to drive this campaign until Household agreed to pay victims $489 million through the 50 states attorneys general, and later agreed to pay millions more through ACORN, as well as to reform its practices.
This campaign was an example of what can be done if enough different angles are pursued at once and the company ripping you off is put on the defensive and constantly hit with the unexpected. And this campaign was a success by the one and only measure ACORN judges campaigns by: it increased the size and power of ACORN to effect future progressive change. This is good news for low-income neighborhoods, but bad news for Wells Fargo, the predatory lender who is next on ACORN's list.
David Swanson is a board member of Progressive Democrats of America and formerly Communications Coordinator at ACORN. The views expressed are his alone.
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If Congress passes any bill this week it ought to include a comprehensive ban on predatory lending and a ban on state or federal preemption of local or state restrictions on predatory lending. Tell Congress at 202-224-3121.
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