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'Companies, governments, and researchers are obsessed with data. We are currently seeing an evolution in how data is being manipulated. 'the rise of Google only increased the sophistication of those invested in search engine optimization.' 'We need to start building the infrastructure necessary to limit the corruption and abuse of that data — and grapple with how biased and problematic data might work its way into technology and, through that, into the foundations of our society. 'Countless actors experimenting with ways to fly below the radar mess & with public data with an eye on major companies’ systems. Anyone without a structure in place is vulnerable. This isn’t about accidental or natural content. It’s not even about culturally biased data. This is about strategically gamified content injected into systems by people who are trying to guess what you’ll do.'