Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found.
Creativity is lauded as vital, and seen as the lifeblood of great entertainment, innovation, progress and forward-thinking ideas.
But the emerging science of implicit bias has revealed that what people say about creativity isn’t necessarily how they feel about it. Research has found that we actually harbor an aversion to creators and creativity; subconsciously, we see creativity as noxious and disruptive, and as a recent study demonstrated, this bias can potentially discourage us from undertaking an innovative project or hiring a creative employee.
“People actually have strong associations between the concept of creativity and other negative associations like vomit and poison and agony,” said Jack Goncalo, a business prof at the U. of Illinois at Urbana-Champaign.
Read the rest of the story HERE:
At www.nytimes.com
Rob Kall is an award winning journalist, inventor, software architect,
connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.
Check out his platform at RobKall.com
He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity
He's given talks and workshops to Fortune
500 execs and national medical and psychological organizations, and pioneered
first-of-their-kind conferences in Positive Psychology, Brain Science and
Story. He hosts some of the world's smartest, most interesting and powerful
people on his Bottom Up Radio Show,
and founded and publishes one of the top Google- ranked progressive news and
opinion sites, OpEdNews.com
more detailed bio:
Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness (more...)
