Get ready! What is about to be unleashed on American society by very powerful forces will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, from each other, from the left & from the right. We will do anything, spend anything, believe anything, just so we can take away how horribly uncomfortable all of this feels. On top of that, will be the all-out blitz to make you believe you never saw what you saw... From one citizen to another, I beg of you: take a deep breath, ignore the deafening noise, and think deeply about what you want to put back into your life. This is our chance to define a new version of normal, a rare and truly sacred (yes, sacred) opportunity to get rid of the bullshit and to only bring back what works for us, what makes our lives richer, what makes our kids happier, what makes us truly proud.'