Mitt Romney team of "Mad Men" creates ads to sell nation on candidate

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Image uploaded from a quicklink Now that Mitt Romney has amassed a couple hundred million dollars, it's largely up to an eclectic crew of self-described "Mad Men" to make good use of it. Together, they clock 12-to-14-hour days in their shared offices and try to apply what they've learned in careers marketing Colgate toothpaste, Big Macs, BMWs and Nationwide Insurance to help pitch to the American masses a product that lacks a dominant market share: Mitt Romney.

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At www.washingtonpost.com

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