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December 28, 2007 at 21:01:43

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Hey Media!! Pencils UP For John Edwards!!

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By Linda Milazzo (about the author)     Page 1 of 2 page(s)

opednews.com     Permalink

For OpEdNews: Linda Milazzo - Writer

Mainstream media's (MSM's) manufactured Presidential campaign, spun by corporate punditz, has been a frustrating slog for John Edwards' supporters. Not because Edwards, himself, is disappointing. Quite the contrary. Edwards' supporters across the nation remain steadfastly loyal to their candidate, and to his unwavering commitment to a pro-PEOPLE/non-CORPORATE America.

It's the corporate media that's the problem. It's the fact that John Edwards is the target of agenda journalism which undermines his popularity and the extent to which his message resonates nationwide.

There are two rationales for MSM's strategy to weaken John Edwards:


One: John Edwards is the avowed enemy of greed-ridden corporations, and promises to end corporate dominance over the livesof Americans.

Two: Edwards doesn't cast well in corporate media's electoral theatre. He's unsuitable for their pre-penned Presidential drama, staged in three acts, and performed this past year, this nextyear, and for years to come in a politically contrived cable & network run.

The theatrical elements of MSM's NON Edwards Presidential "drama" are culturally compelling:

Act One features America's "first ever" minority on minority Presidential primary smack-down. The protagonists - "first ever" viable white female contender, Hillary Clinton, and"first ever" viable black male contender, Barack Obama, duke it out from Iowa to New Hampshire to South Carolina and beyond - until the bruised and battered, albeit historic loser, eventually concedes.

Regardless of which "first ever" prevails in Act One of the Clinton/Obama drama, it's a win-win for corporate media. This is rarefied original theatre, with NO casting opportunity for John Edwards, whose traditional white male candidacy usurps the originality of the best socio-political drama to come along in years.

The instant the "first ever" victor becomes the Democrat's nominee, MSM's Second Act spins into play:

Act Two features the historic matchup of the new "first ever" nominee against the conventional white male nominee of the Republican Party. This plot line serves MSM's selfish corporate interests much more than the conventional white male versus white male plot a John Edwards candidacy would bring.

With the potential so high for extraordinary drama, mainstream media naturally can't allow John Edwards to win.

Despite how strongly Edwards polls against every Republican running, corporate media suppresses the reality of his success. When corporations control the message, they control the campaign. Thankfully Iowa and New Hampshire offer voters an interpersonal experience with the candidates as an alternative to media's concocted view.

In the same way corporate media concocts pop dramas for Britney Spears and Paris Hilton, corporate media concocts political dramas, too. Politics, after all, is infotainment. TMZ equals CNN. Harvey Levin equals Paul Bagala. Ratings trump the national interest, and theatrics trump the truth.

Act Three - the one mainstream media most ambitiously pursues - has been hyped continuously by punditz for the entire past year. For corporate punditz, no political drama could be better than four or eight years starring President Hillary Clinton.

From Big Media's perspective, it doesn't get any better than this.

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Linda Milazzo is a Managing Editor at OpedNews. She's a Los Angeles based writer, educator and activist. Since 1974, she has divided her time between the entertainment industry, government organizations & community development projects and (more...)
 

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Well said, Linda: by Robert Sargent on Friday, Dec 28, 2007 at 9:59:09 PM
I saw that interview, Robert... by Linda Milazzo on Friday, Dec 28, 2007 at 10:07:10 PM

 
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