Has the right caught up in the social media race? A chat with one of the leaders among consultants to right wing politicians and orgs

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president David All group
Helped Joe Wilson raise 2.7 million

scott brown
Robert Willington ran Brown campaign

used twitter, facebook, call from home system enabled people to call into MA from all over the US.
Traditional campaign strategies, but we're now using new tools.

Rome wasn't built with craftsman.

Campaigns hadn't heard return on investment
getting smarter, making fact-based decisions in using advertising dollars.

Gotta put a lotta lead on the target and you have to use a lot of channels.

82% of voters get most of news from TV
68% of voters get it form internet
just under 50% get it from print and radio.

fallacy of anyone's top-down approach is believing they can control the message-- not true-- I call those people modern Ostriches
Wikipedia is the number one destination for modern voters.

Barak Obama gave a perception that he had a bottom up campaign-- he had millions of supporters who were emailing and paying attention to hat he was doing and that was brilliant and masterful.

Joe Trippi's strength is his inherent understanding of how the world works. He probably can't build a website but

Now, we're fo

14:50
more interested  in being digital paperboys.

harder for conservatives than liberals to embrace bottom up.
web 2.0 Place that is feared rather than embraced
when I talk to folks, they very easily get overwhelmed because they're nervous about things that they don't understand.

you often fear things that you don't understand or things that threaten 20:00

REpublicans too often rely on what they know best.
Part of the conservative mindset in general that change is not always good and new is not always better.

In 2006 that wasn't the case.

The real cultural shift hasnt  happened on either side.

Decisions makers and the people who hold the budget-- a lot of the old guys are acting like they

Congressman Joe Wilson ad approaches:
google ads four to one on investment
Drudge report was giving two to one on investment.

30 to one return 

everyone was advertising on Bing and yahoo. We were able to get 30 to 1.

One the Left:
Joe Trippi,
Jonah Seiger did bloomberg
Josh Koster Koster and chong-- did stuff with Al Franken
Jerome Armstrong  mydd   running a company  webstrong

Nothing is better than email. It's the killer app.
Everyone has it, easy to forward, if it's compelling content, very trackable, can see what emails are working, can A/B test subject lines
can see where people are clicking on emails and by and large you can get a message out and insure that it will reach your audience.

Saturday morning is time to do campaigns for conservatives.

new facebook and twitter

act.ivi.st

noenergytax.com 

powerup.tomcorbettforgovernor.com
built on top of facebook connect and is fully integrated with facebook.

a hub to run a campaign.
tied into every api that exists.
Youtube, twitter, donation platform email platform, facebook.
integrated with facebook groups.

a drudge report for activism.

average user is spending 20 minutes a day on facebook.

capitol hill tweet watch report
tweetwatchreport.com

edited by daniel glover-- shows the interesting tweets coming out of the nation's capitol.
203 members of congress on twitter
125 republicans 76 democrats 2 indepents.

iphone app for campaigns. for a tech crowd. Running for mayor of sanfrancisco

focus on primary and secondary objectives.

Authors Bio:

Rob Kall is an award winning journalist, inventor, software architect,
connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.

Check out his platform at RobKall.com

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune
500 execs and national medical and psychological organizations, and pioneered
first-of-their-kind conferences in Positive Psychology, Brain Science and
Story. He hosts some of the world's smartest, most interesting and powerful
people on his Bottom Up Radio Show,
and founded and publishes one of the top Google- ranked progressive news and
opinion sites, OpEdNews.com

more detailed bio:

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project.

Rob Kall Wikipedia Page

Rob Kall's Bottom Up Radio Show: Over 400 podcasts are archived for downloading here, or can be accessed from iTunes. Or check out my Youtube Channel

Rob Kall/OpEdNews Bottom Up YouTube video channel

Rob was published regularly on the Huffingtonpost.com for several years.

Rob is, with Opednews.com the first media winner of the Pillar Award for supporting Whistleblowers and the first amendment.

To learn more about Rob and OpEdNews.com, check out A Voice For Truth - ROB KALL | OM Times Magazine and this article.

For Rob's work in non-political realms mostly before 2000, see his C.V.. and here's an article on the Storycon Summit Meeting he founded and organized for eight years.

Press coverage in the Wall Street Journal: Party's Left Pushes for a Seat at the Table

Talk Nation Radio interview by David Swanson: Rob Kall on Bottom-Up Governance June, 2017

Here is a one hour radio interview where Rob was a guest- on Envision This, and here is the transcript..

To watch Rob having a lively conversation with John Conyers, then Chair of the House Judiciary committee, click here. Watch Rob speaking on Bottom up economics at the Occupy G8 Economic Summit, here.

Follow Rob on Twitter & Facebook.

His quotes are here

Rob's articles express his personal opinion, not the opinion of this website.

Join the conversation:

On facebook at Rob Kall's Bottom-up The Connection Revolution

and at Google Groups listserve Bottom-up Top-down conversation