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Podcast    H3'ed 3/18/10

David All, the Right's Web 2.0 New Media, Twitter, Facebook Go-To Guy

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Broadcast 3/18/2010 at 00:28:00 (8 Listens, 1 Downloads, 404 Itunes)
The Rob Kall Bottom Up Radio Show Podcast

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Copyright © Rob Kall, All Rights Reserved. Do not duplicate or post on youtube or other sites without express permission. Creative commons permissions for this site do not apply to audio content or transcripts of audio content.

president David All group
Helped Joe Wilson raise
2.7 million

scott brown
Robert Willington ran Brown campaign

twitter, facebook, call from home system enabled people to call into MA
from all over the US.
Traditional campaign strategies, but we're now
using new tools.

Rome wasn't built with craftsman.

hadn't heard return on investment
getting smarter, making fact-based
decisions in using advertising dollars.

Gotta put a lotta lead
on the target and you have to use a lot of channels.

82% of
voters get most of news from TV
68% of voters get it form internet
under 50% get it from print and radio.

fallacy of anyone's
top-down approach is believing they can control the message-- not true--
I call those people modern Ostriches
Wikipedia is the number one
destination for modern voters.

Barak Obama gave a perception
that he had a bottom up campaign-- he had millions of supporters who
were emailing and paying attention to hat he was doing and that was
brilliant and masterful.

Joe Trippi's strength is his inherent
understanding of how the world works. He probably can't build a website

Now, we're fo

more interested in being
digital paperboys.

harder for conservatives than liberals to
embrace bottom up.
web 2.0 Place that is feared rather than embraced
I talk to folks, they very easily get overwhelmed because they're
nervous about things that they don't understand.

you often fear
things that you don't understand or things that threaten 20:00

too often rely on what they know best.
Part of the conservative
mindset in general that change is not always good and new is not always

In 2006 that wasn't the case.

The real cultural
shift hasnt happened on either side.

Decisions makers and the
people who hold the budget-- a lot of the old guys are acting like they

Joe Wilson ad approaches:
google ads four to one on investment
report was giving two to one on investment.

30 to one return

was advertising on Bing and yahoo. We were able to get 30 to 1.

the Left:
Joe Trippi,
Jonah Seiger did bloomberg
Josh Koster
Koster and chong-- did stuff with Al Franken
Jerome Armstrong mydd
running a company webstrong

Nothing is better than email. It's
the killer app.
Everyone has it, easy to forward, if it's compelling
content, very trackable, can see what emails are working, can A/B test
subject lines
can see where people are clicking on emails and by and
large you can get a message out and insure that it will reach your

Saturday morning is time to do campaigns for

new facebook and twitter
built on top of facebook
connect and is fully integrated with facebook.

a hub to run a
tied into every api that exists.
Youtube, twitter,
donation platform email platform, facebook.
integrated with facebook

a drudge report for activism.

user is spending 20 minutes a day on facebook.

capitol hill
tweet watch report

edited by daniel
glover-- shows the interesting tweets coming out of the nation's
203 members of congress on twitter
125 republicans 76
democrats 2 indepents.

iphone app for campaigns. for a tech
crowd. Running for mayor of sanfrancisco

focus on primary and
secondary objectives.

Size: 16,021,632 -- 0 hrs, 43 min, 16 sec


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Rob Kall Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity  

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization (more...)

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