84 online
Most Popular Choices
Share on Facebook 28 Printer Friendly Page More Sharing
Life Arts   

Programming a Middle East Paradigm Shift

By       (Page 1 of 4 pages)   No comments
Follow Me on Twitter     Message J.M. Berger
Become a Fan
The Bush Administration has been trying to democratize the Middle East by way of the ballot box, but a Nielsen box might be the better way to go.

Somewhere on the TV dial between the Arabic version of "Deal or No Deal" and the Al Zawraa Iraqi insurgent channel, the seeds of a paradigm shift lurk. Television in the Middle East is in the midst of a transformation.

Thriving Arab satellite networks are breaking down walls between countries and cultures and allowing divergent values to compete in the most public of arenas. And a new wave of private broadcasters is discovering an audience for Western-style decadence.

In many ways, it's a capitalist dream come true -- television as free market movement, commoditizing ideas and transforming cultural values into cold, hard cash. But as any television fan will tell you, it's the surprise twist at the end that brings you to the water cooler.

And this is a story with a classic twist. The most powerful force leading Arab television in a march toward Western-style values is Syria -- one of the Bush Administration's most hated foes.

* * *

Americans might be surprised at how closely television in the Middle East already resembles what's playing in Peoria.

"The American myth about the Arab world and media is that Arabs go to bed at night hating America, they get up in the morning hating Israel, and they watch al-Jazeera in between," says James Zogby, the president of the Arab American Institute, in Washington, D.C.

Zogby hosts a talk show on Abu Dhabi TV, one of a new breed of satellite channels with a regional reach. "It's just like here, a very mixed bag of programming," he says.

The Middle East and North African market encompasses several distinct cultures and political styles, and includes sharp differences in religion and morality. But most countries share the Arabic language, and the rise of satellite TV has created a truly regional market for the first time.

Although some shows are received differently from country to country, many hits stretch across the area. Game shows are consistent performers, no matter where one lives. Despite fatwas condemning it as gambling, the Arabic version of "Who Wants to Be A Millionaire?" is a smash hit for the Saudi-run Middle East Broadcasting Centre (MBC), a satellite channel broadcasting from Dubai. "Deal or No Deal," produced by the Lebanese Broadcasting Corporation, enjoys similar success.

But reality programs are what's really hot. "Star Academy," the Arabic version of "American Idol," draws big numbers for LBC, which produces many of the top hits in the reality-game space. "Al Wadi" (The Farm) is another LBC hit.

Click here to see a clip of Star Academy

Based on a European reality show by the same name, "The Farm" is hosted by a sequin-studded Lebanese singer, Haifa Wehbe, a star of unlikely proportions (both cultural and anatomical).

It's basically "Survivor" on a farm, with celebrity contestants who are tested on their ability to perform random acts of agriculture such as baling hay and milking cows. Each show ends with a spectacular set piece and song by the outrageously dressed Wehbe, who would not look out of place at a Las Vegas revue.

Click here to see a clip of The Farm

After each episode, one contestant is eliminated by an unfettered popular vote via telephone -- a unaccustomed taste of democracy that has not gone unnoticed. A prominent Saudi cleric touched off an international stir by declaring reality TV a Western "weapon of mass destruction." Viewers have not been deterred.

Next Page  1  |  2  |  3  |  4

(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).

Rate It | View Ratings

J.M. Berger Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

J.M. Berger is a journalist covering terrorism and extremism. He has produced content for the National Geographic Channel, National Public Radio and more. His first book, "Jihad Joe: Americans Who Go To War In The Name Of Islam," can be pre-ordered through (more...)
Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Terry Nichols: I Have Evidence Of OKC Conspiracy

Congress Investigates Oklahoma City Bomber's Links to Muslim Extremists

No 'Dirty Bomb' Mention During First FBI Interrogation After Padilla Arrest?

Terry Nichols Alleges FBI Played Role In Oklahoma City Bombing

What The Commission Missed: Ex-Green Beret Built 9/11 Network

Jamal Khalifa's Life and Death Secrets

To View Comments or Join the Conversation:

Tell A Friend