Proposition 37 appears to have failed at the ballot box in California, according to the California Secretary of State ballot measures results. The GMO labeling ballot measure, which would have required food companies to label the GM content of foods, was defeated with the use of over $45 million in fraudulent advertising and dirty tricks funded by Monsanto, PepsiCo, Coca-Cola, Kellogg, General Mills, DuPont, Bayer and other food and pesticide companies.
Over the last month, this cabal of deceptive companies has funneled money into a campaign of criminal fraud which, among other crimes, fabricated a fake FDA quote and sent out mailers that fraudulently used the FDA seal. A criminal complaint has already been filed with the FBI.
The "No on 37" campaign also used fabricated front groups and impersonated a police organization (among others) to send out yet more fake mailers to voters, claiming that the police oppose GMO labeling. That fraudulent claim, of course, is entirely false.
The grassroots effort to pass Proposition 37 was supported by the efforts of millions of activists, plus financial donations from Mercola, Nature's Path, Amy's, Dr. Bronner and other companies. Natural News donated $10,000 to the effort and provided comprehensive editorial coverage of the grassroots effort.
Those brands include Kashi, Silk, Cascadian Farm, Larabar and more.
In many ways, the YES on 37 campaign was a huge victory for awareness. The campaign organized more than 10,000 volunteers in California alone and succeeded in achieving a massive social media presence.
The YES on 37 campaign also forced Monsanto and the biotech giants to spend $45 million to defeat the measure. That's a record expenditure by the world's largest toxic pesticide companies to try to prevent consumers from knowing what they're buying. Remember: GMOs are the only products that consumers accidentally purchase without knowing what they're buying.
What's clear from all this is that GMO labeling has a foothold in the minds of American consumers, and this effort to label GMOs is going to be repeated state after state, year after year, until victory is achieved.
The biotech industry can no longer keep its dirty little secret: There's poison in your food, folks, and the big food producers absolutely do not want you to know that you're eating it.
Monsanto and other companies appear to have won this showdown in California, but they are going to lose the war of deception against consumers. As awareness of GMOs continues to spread, people will demand honest labeling in increasing numbers.
The huge burst of awareness on Prop 37 has a lot of people asking the questions: Hey, what are GMOs? And why aren't they labeled on foods?