Tesla's Cybertruck flop is historic. The brand collapse is even worse

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Elon Musk bet big on the Cybertruck. It didn't emerge from focus groups, mimic successful truck models, or even resemble Tesla's own''at the time''successful S, X, 3, and Y lines. It was an ugly monstrosity that failed to live up to Musk's lofty promises. But Musk thought he knew better than everyone else.

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