We need to build it slowly and gradually. This movement is a young and fragile plant that must be protected and nurtured. Impeachers must consistently encourage and support one another.
First of all, we have to continuously educate people, and not assume that they know what we know. Even people who come to meetings may not understand what impeachment is, how it works, why Bush and Cheney must be impeached, and why this must be done by "we the people". We who have been active for a while understand that Congress will not act on its own, but most people still assume that Congress will provide leadership for impeachment.
We have to explain to them that Congress is working for corporations, just like Bush and Cheney, and not for the people. They will only impeach if there is a huge groundswell.
We need the right tools. We need websites, yes, but also lots of flyers and posters. Groups like ANSWER and Not in our Name rally thousands of people with visually exciting material, displayed in many locations. We should do the same.
People need to wear impeachment- on their T-shirts, bumper stickers, buttons. People like to buy stuff. We need signs for windows, DVD's to send out, photo-ops like city council resolutions with big placards for local TV. Lots of businesses will donate services and materials for this cause.