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October is Breast Cancer Propaganda Month: Pinkwashing, Breast Cancer Action and Vitamin D

You've already seen the headlines touting October as breast cancer awareness month. A zillion products are available in "pink" editions now, and gullible consumers snatch them up at retail outlets without knowing a single thing about where that money goes or even what percentage of their product sale is donated to cancer non-profits. (For many products, the amount donated is mere pennies, and much of the donated money goes to worthless cancer maintenance non-profits that have no interest in actually preventing cancer...)

The level of hype and propaganda in this year's breast cancer awareness month has sunk to a new low. The American Cancer Society, as usual, appears to be absolutely worthless in all this, still failing to teach women the No. 1 way to prevent a whopping 77 percent of all cancers: Sunlight and vitamin D.

The ultra-wealthy ACS non-profit, with all its ties to pharmaceutical companies and mammography machine manufacturers, still refuses to openly urge women to prevent breast cancer by getting more vitamin D through nutritional supplements or sensible sunlight exposure. In fact, the organization continues to warn people away from sunlight, actually contributing to the mass vitamin D deficiency that's now rampant in western nations (including the U.S., Canada and the U.K.).

Vitamin D deficiency greatly reduces the body's ability to halt the growth of cancer tumors. That's why higher amounts of vitamin D circulating through the blood have been shown again and again to dramatically reduce the growth of cancer tumors, keeping them in check and preventing a breast cancer diagnosis. Over 75 percent of all breast and prostate cancers could be avoided through vitamin D therapy alone.

Amazingly, the American Cancer Society appears to have no interest in vitamin D. How could it be that this cancer-centric non-profit wouldn't be interested in a free therapy that could eliminate up to three-fourths of all future cancers? Shouldn't this be the No. 1 headline around the world during breast cancer awareness month? Shouldn't the ACS be screaming this fact to anyone who will listen?

But of course not. In my opinion, the American Cancer Society has no interest whatsoever in actually preventing cancer. In my view, it is only interested in promoting the screening and treatment of cancer because that's what makes money for the financial supporters of the ACS. In fact, the ACS recently restructured its own priorities to focus more on screening and treatment, and less on cancer prevention.
What's missing from the risk factors list?
Hilariously, the ACS now says there are only four major modifiable risk factors that impact your risk of breast cancer. They are:

• Weight
• Alcohol use
• Smoking
• Exercise

Where is vitamin D on the list? It remains suspiciously absent.

Strange, don't you think? The single most powerful anti-cancer nutrient known to modern science -- one that helps halt the growth of virtually all tumors in the body while reducing breast cancer risk by 77 percent -- isn't on the American Cancer Society's list! (See our article reporting this finding at )

Has the ACS failed to read the research on this nutrient? Could the most miraculous anti-cancer nutrient known to modern science have somehow slipped by the astute scientists at the ACS?

Some intelligent outside observers might conclude that the ACS is either hopelessly ignorant about nutrition or that it simply has no interest in promoting anything that would financially harm its primary supporters (drug companies and oncology equipment manufacturers).

Think Before You Pink
Amid all the mindless reporting about breast cancer awareness month in the mainstream media, there is at least one blip of intelligence on the radar: The Think Before You Pink campaign by Beast Cancer Action (, a much better informed anti-cancer non-profit led by Barbara Brenner in San Francisco. Breast Cancer Action has a rare philosophy of refusing to accept money from pharmaceutical companies or any corporations that profit from the disease.

The American Cancer Society, on the other hand, takes all sorts of money from companies that profit from cancer. Some might argue that's why the ACS -- often called the wealthiest non-profit in the world -- seems to have no interest in actually preventing the disease, but rather focuses on "recruiting" more women into conventional cancer treatments that earn billions of dollars in profits for their primary financial supporters.

Breast Cancer Action has an important message for consumers: Think Before You Pink. It means, essentially, don't be hoodwinked into buying "pink" products unless you know exactly how much money is going to cancer research and where the money's going. A lot of the "pink products" money goes to the Susan G. Komen foundation, which in my opinion is another useless nonprofit engaged primarily in pleasing the interests of its big corporate supporters rather than actually doing anything useful to prevent cancer. Read the book Pink Ribbons, Inc. to learn more about what happens behind closed doors at the Susan G. Komen foundation.

As Breast Cancer Action points out, a lot of the "pink products" marketing is nothing more than Pinkwashing -- a ploy by product marketers to boost sales of products that actually contribute to breast cancer risk! Many cosmetics and personal care products, for example, are loaded with cancer-causing chemicals that soak right through the skin and enter the bloodstream, and yet these products proudly display pink ribbons, enticing gullible women to purchase them while thinking they're doing something useful to stop breast cancer.

If it wasn't for the fact that so many women are being killed by toxic products, it would all be quite hilarious. But the sad fact is that product marketers are exploiting both the pocketbooks and bodies of women in a quest to generate more profits at any cost... including the cost in human lives.

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Mike Adams is chief contributor and editor of, one of the most popular independent natural health news resources on the web, now reaching over 2 million readers per month with more than 21,000 free articles, reports, interviews, (more...)
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