from Stars and Stripes: http://www.stripes.com/article.asp?section=104&article=64348
Rendon examines individual reporters' recent work and determines whether the coverage was "positive," "negative" or "neutral" compared to mission objectives, according to Rendon officials.
Almost on cue, the chairman of the Joint Chiefs of Staff, Mike Mullen worried aloud yesterday about eroding public support for the Afghanistan occupation. Even though the Obama administration closed down the Bush Pentagon's propaganda office earlier this year, there is still a desperation by the war hawks to keep the public on-board with their escalating military mission.
In January 2006, top Army general (and an Obama holdover from the Bush administration) Lt. Gen. Ray Odierno, speaking at the American Enterprise Institute said that 21st century warfare is more about "will and perception, than taking territory or enemies killed."
He mused that information is critical as 'firepower' in 'long war'. The American people must remind themselves every day that the United States is at war, the general said.
Rumsfeld spoke on the need to control information surrounding their expansive wars. "U.S. military public affairs officers must learn to anticipate news and respond faster, and good public affairs officers should be rewarded with promotions," he said.
"The Pentagon's propaganda machine still operates mostly eight hours a day, five days a week while the challenges it faces occur 24 hours a day, seven days a week." he lamented. He then complained that the "vast media attention about U.S. abuses at Abu Ghraib prison in Iraq outweighed that given to the discovery of "Saddam Hussein's mass graves."
However, he was just upset that there were pictures, proof of their crimes. That's the control they wanted with the press that surrounded their imperialism. Their concern with the news wasn't just about protecting soldiers or catching al-Qaeda, although there were those things going on in the military planning room that may have involved legitimate security. The thrust of their efforts was to create a zone of 'good news' that would permeate the airwaves and print media, and obscure the bloody images and alarming reports which provide the public with a clear view of the realities of the disaster in Iraq.
Bush revealed his own desire to shade the news to reflect his rosy outlook on Iraq:
The Pentagon and Bush expected for the images that they paid for and fed into their purchased press in Iraq to trickle into the mainstream media to be quoted and disseminated around the world as a counter to the realities expressed by the daily images of violence and despair coming from the occupied nations of Iraq and Afghanistan.
The Obama Pentagon leadership is still filled with many of the same Bush-era hawks who are as desperate now, as they were then, to keep the public fearful of disengaging from their escalated military campaign against al-Qaeda and the Taliban in Afghanistan/Pakistan. It's no mystery why the Rendon Group still has credibility among these occupation-loving dinosaurs.
The question for the Obama administration is to what extent the progress reports generated by the proven propagandists at Rendon reflect the actual realities surrounding the admittedly faltering military campaign against the Taliban.