Ilene Proctor PR
Justice Through Music, www.jtmp.org, a national non-profit has teamed up with the activist band Op-Critical in a cool music video about how people can “change the world” and save the environment by getting involved.
The video is a remake of the classic Ten Years After song, “I’d Love To Change The World,” with updated lyrics and a new arrangement with an added guitar solo at the end. The original 1971 version was made famous by Alvin Lee’s scorching guitar, and Op-Critical pays homage to Lee in this remake.
The video urges people to reject the negativity of the past decade and to embrace positive change. It includes footage of Al Gore, Barack Obama, and Jimmy Carter all promoting renewable energy and civic engagement. The main theme of the video is that change starts with the individual and anyone can have an impact. During the end solo, the names and logos of major organizations dedicated to promoting change scroll across the screen, including Americorps, Change.gov, USAService, DoSomething.org, CauseCast.org, MLKDay.gov, MyGoodDeed.org, WE, PowerShift, and BeTheChangeInc.org.
Justice Through Music urges people and organizations to embed and spread the video. http://www.youtube.com/watch?v=9D0bdW8Fs2U
An interesting piece of trivia about this song is that ex-Minnesota Senator Norm Coleman worked for the band Ten Years After as a roadie when this song was originally released.
Source: Justice Through Music, www.jtmp.org