NEW FILM TELLS UNREPORTED STORY OF OBAMA’S ELECTION
IF YOU WANT TO PROD OBAMA TO DO THE RIGHT THING, MASTER THE ORGANIZING TECHNIQUES HE USED TO WIN ELECTION
By Danny Schechter
Director, Barack Obama, People’s President
The election of Barack Obama may be long over but the campaign for change is still underway. For the first time in American history, a president is using the techniques he deployed in running for office in pushing for deeper change. Those who want him to go even further might want to master the approach he used.
It is no surprise that this significant political development is barely being covered in a media that loves to punditize, poll public opinion, and debate policy options in a top-down way. (Some like Fox are even trying to become community organizers) Yet by “covering” politics in this way, our mass media is missing the most innovative bottom-up grassrooots effort in recent memory.
I know about this because as a journalist and filmmaker, I set out to document just how Obama won the election. That story, told in the film Barack Obama, People’s President (slated for DVD release this month by ChoiceMedia.net) documents the online and on the ground techniques that were used to win the highest office in the land.
The President is now using those same techniques, built around an impressive thirteen million-name email list to keep his organizers and supporters involved in backing his legislative agenda. This is the biggest mass lobbying effort of all time.