Send a Tweet
Most Popular Choices
Share on Facebook 13 Share on Twitter 1 Printer Friendly Page More Sharing
OpEdNews Op Eds   

Behaving to Please Others

By       (Page 1 of 1 pages)   No comments
Become a Premium Member Would you like to know how many people have read this article? Or how reputable the author is? Simply sign up for a Advocate premium membership and you'll automatically see this data on every article. Plus a lot more, too.
Author 55672
Message Reza varjavand
Become a Fan
  (10 fans)

All too often we say something that we do not really mean, or we make an exaggerated statement or a claim. Some believe that such behavior is one of the unintelligible consequences of capitalism that promotes consumerism. Two of the principles that a market economy is based upon are self-interest and profit seeking. Business firms want to make as much profit as possible, consumers want to buy more of everything, and investors wish to achieve maximum return on their investments. Salesmanship, with its entailed misrepresentation and exaggeration, thus becomes the only effective method to achieve these objectives. Self-interest and profit seeking are constantly being fueled by heavy advertising and omnipresent marketing promotions. In an attempt to make more profit by selling more products, businesspeople have resorted to using every possible persuasive tactic, sometimes even deceptively, to accomplish their goal. As a result, the infiltration of monetary forces into every aspect of our lives, even where they don't belong, has created a mentality of relentless pursuit of material and personal gain that is overtaking our society.

Consequently, in life in general, we need to become discerning, selective consumers of what is being sold. The art of selling requires likeability, which becomes a sought-after commodity under capitalism. Just like politicians, businesspeople and others wish to become popular and sell themselves, especially in this age of social media, so as to attain fame, status, and possible monetary gain. People are under the illusion that publicity brings them success, although it rarely does. Therefore, they resort to all sorts of gambits to muster as many supportive friends, fans, and "likes" as possible. To succeed in doing this, they have no choice but to become accommodating, affirming, and subservient and in the process, develop a "yes" personality. They fear that saying "no", rejecting the opinions of others, or challenging opinions they do not agree with will diminish their popularity. Similar to a risk-aversion strategy for financial investors, rejection aversion becomes an effective strategy for publicity-seeking people and eventually, a way of life. They tend to avoid confrontation and deep discussion at any price. Why bother as long as things are going well for me? They avoid saying "no" because they want to please everyone, just like politicians do. They need to have as many supportive fans/votes as possible. To this end, even hypocrisy is no longer challenged. Since publicity-seeking individuals do not reject anything, they, therefore, no longer cling to good old-fashioned values in their lives, or have no reasonable metrics with which to assess things. If they avoid rejecting things, they can accept everything. In short, avoidance of rejection implies acceptance.

However, in reality, our life is defined in terms of what we accept and what we reject, what we defend and what we oppose, and the values we choose to guide our life and the metrics with which we assess these values. If we choose to not clearly define who we are and what we stand for, life will be merely pleasure driven and whimsical, that is, preoccupied with one's own feelings, interests, and indulgences. These shallow, self-serving signs are easily spotted by those looking to support people and issues of substance and, as a result, withhold their "likes" or votes. Rejection aversion strategies have a way of backfiring by igniting the very rejection we are trying so hard to avoid. What are your thoughts?

 

Rate It | View Ratings

Reza varjavand Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Reza Varjavand (Ph.D., University of Oklahoma) is associate professor of economics and finance at the Graham School of management, Saint Xavier University, of Chicago. He has been an avid participant in many professional organizations and active in (more...)
 
Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Legalized Market for Human Kidneys: a Problem or a Panacea?

Nonbeliever Nation, The Rise of Secular America

Growing Underground Economy, A Cause For Concern

Looking Back To Move Forward: Resuscitating The Ailing U.s. Economy

Ignoring Scientific Realities is Not Good for America

The Evolution of God, Is God a Figment of Human Imagination?

To View Comments or Join the Conversation: