whether "the engineering of consent" - the phrase used by the
father of PR to define this form of art - will trump the suffering
of an undervalued, abused, and gutsy populace.
How will a public relations program explain - perhaps even
attempt to justify - the death of a 14-year-old boy, Ali Jawad,
who was participating with thousands of other peaceful Bahrainis
in an Eid celebration. A member of the security forces fired a
teargas canister at him at point-blank range.
The point is that most honest public relations practitioners will
tell you that only very limited change can be made in people's
attitudes until there are substantial and well-communicated
changes in the policies that caused the problems in the first
place.
Only the most powerful public relations practitioners have the
clout to effect policy changes; their customary role is to "sell"
existing policies to the stakeholders. Often, when public relations
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