Costly TV ads vs. letters to the Editor that don't cost anything appearing all summer long in the windup to November? Do the math on that no-brainer.
There are superb lists of newspapers in electronic form, all very accessible at two different compilation websites for Texas (and for every state!), each with its own merits in terms of identifying where to send the letter to the editor:
TEXAS NEWSPAPERSand another one here:
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I sincerely and deeply hope these insights are of value in races across the United States, all of which could be won with some tightening of screws and some very serious efforts.
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Here are two articles I wrote on the subject which I share here with you, hopefully to benefit other campaigns in other states and districts.
Small Newspapers Could Have Huge Impact on Beto O'Rourke-Ted Cruz Senate Race
(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).