"Whoever controls the media, the images, controls the culture." Allen Ginsberg
Of course, visual images are much more powerful in their minds than abstract language, which is why they are easily manipulated by painterly images on TV, the Internet or by celebrity culture. They are overly impressed with and by authority, power and celebrity to the point of worship and abandonment of their own free will to the detriment of their selves and those they say they love. They are eminently ready to be directed and controlled, as long as those doing the controlling flatter them and lead them to believe their views are correct and insightful.
The corporate mass media is structured to appeal to such uncritical personages. Within the diatribe of corporate press, subtle and complex issues are reduced to simplistic formulas ("Get tough on crime! Three strikes and you're out! Adult crime, adult time! You are either for us or against us!"). Spin is everything -- substance is irrelevant.
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