If political advertising ceases on television and radio, candidates for federal, state, and local offices will have to have a thorough understanding of the issues in order to win those offices, as oversimplifying their message into 30 second spots will no longer be an option to reach the clear majority of voters who do not follow politics all of the time. Without television and radio spots, candidates will be forced to debate one another in front of the voters much more often in order to articulate their political positions effectively. Only in that environment can true conservative Republicans be elected to Congress and ascend to the White House.
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