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Post Power-Point Trauma Syndrome

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Others see different reasons for avoiding PP.

Richard Rumelt, a professor of strategy at UCLA's Anderson School of Management in the US has been quoted saying that: "If I had my way, small groups"would be absolutely prohibited from doing PowerPoint presentations! Using bullet points so much drives out thinking. If you ask a group to put aside the bullet points and just write three coherent paragraphs about what is changing in an industry and why, the difference is incredible. Having to link your thoughts, giving reasons and qualifications, makes you a more careful thinker -- and a better communicator."

Les Posen, a workplace training psychologist gives the damning examples of former US Secretary of State Colin Powell visiting the United Nations and offering them a PowerPoint-based reason to invade Iraq as well as a report that condemns NASA reliance on PowerPoint's and its contribution to the Challenger disaster.

PowerPoint's ability to bewilder its prey was also recently highlighted by US television comedian Jon Stewart when he satirised the PP slide that is supposed to "map out" the complex US military strategy in Afghanistan.

General Stanley A. McChrystal, the leader of American and NATO forces there was quoted in a New York Times article last month saying "When we understand that slide, we'll have won the war!"

But there are other drawbacks to PowerPoint too. A different comment from a tertiary educator makes the point that: ""students whose [writing] contained lots of 'relational' language ([such as] because, before, consequently) did not use those words in their PP presentations - as a result, causation dropped out of the communication."

So, if there are fundamental flaws in PP because it generally creates a confusing style of communication, I ask the question: What does the typical PowerPoint text actually try to say?

Here's my own example:

POWERPOINT'S EFFICACY:

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Brett Hetherington is a freelance writer and teacher living in Catalonia, northern Spain. Some of his work can be found in The Australian Journalism Review, Barcelona Metropolitan, Catalonia Today, Reportage magazine, OpEd News and the Costa Brava (more...)
 
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