Summary: Considering the information in the Hidden Tribes study, it seems obvious that Donald Trump played to traditional conservative beliefs to turn out rural voters in the 2018 midterms. This strategy worked in Florida, Indiana, Missouri, North Dakota, and Texas. (For example, Beto O'Rourke would have won the Texas Senate race if rural white voters had not voted overwhelmingly for Ted Cruz.) Obviously, it did not work in many other areas; the areas with the most voters. Thus, Democrats start the 2020 campaign with positive momentum.