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'What many of us have overlooked is that Trump doesn’t really see himself as a president, despite his constant vaunting that he is. Generating celebrity and keeping it going has been Trump's life, and it is only when you see him in this context that you realize his run for the presidency was calculated as the latest and biggest chapter in his ongoing celebrity narrative — the best way to fan his fluttering celebrity flame because that is what celebrities do. They live to be reported upon, and they die without it. All he wanted was to be president, to grab attention for himself. But celebrities need an accomplice and Trump understood, after all those years of collaborating with the media, that they would fulfill that role for him with wall-to-wall coverage. There is no greater co-dependency in our modern media ecology than that of media and celebrity.'