When I saw the news that the king of all podcasting, Joe Rogan, had inked a deal with Spotify for his widely popular show I texted to congratulate him on getting crazy rich. How rich?
“Weirdly richer,” he replied. “Like it doesn’t register. Seems fake.”
According to The Wall Street Journal, the deal could amount to more than $100 million, a number that Rogan doesn’t want to discuss. “It feels gross,” he told me Thursday night. “Especially right now, when people can’t work.”
News of Tuesday’s deal, which gave Spotify exclusive rights to “The Joe Rogan Experience,” sent the company’s stock soaring: It added $1.7 billion to its market cap in 23 minutes. The musician and critic Ted Gioia pointed out on Twitter that “a musician would need to generate 23 billion streams on Spotify to earn what they’re paying Joe Rogan..."