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Clinton-Hillary (1047) 2008 Election Presidential Primary (1018) Campaign Strategies Skills Techniques (214) StoryTelling (94) Story Persuasion (26) Story Writing (25) Story Persuasion (23) Story Consulting (13) Story Theory Language Structure (13) Story Theory Language Structure (12) Story Consulting (11)
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This morning, Terry McAuliffe sent out an email, linking to a video that he thought was Hillary's most persuasive moment in last night's debate. The problem is, Hillary totally blew it in that moment. She didn't answer the question, and she should have. If her campaign team had prepared her properly, she would have, instead of dancing around it, embraced the question as a gift, offering her an opportunity to show who she really is, at her best. It's why her campaign is failing. Her handlers just don't understand the power of story. When Hillary tells people she's more experienced, it doesn't do the job. "There was a remarkable moment in tonight's debate that we had to share with you. Watch it here: Pass it on." "Describe the moment in your life when you were tested the most." Now, I coach candidates on how to give stump speeches-- how to weave the issues they are focusing upon with the stories in their lives. And the fact that the Clinton Campaign uses this response shows just how badly her advisors have failed in understanding what wins elections. The question was perfect, a gift for a well prepared candidate. But Hillary didn't answer it. She ignored it clearly not having a clue that this was her shot at proving herself, at SHOWING her experience. Instead, she tried to TELL who she is. She told a story that demonstrated who she is and what she thought. The question gave her an opportunity to really showcase her experience, to SHOW her inner strength, her character under fire. Frankly, it's not a question you just dredge up an answer to. You have to have thought it through, honed and fined tuned your understanding of the actual challenging experience-- how you were tested, the dynamics, the pressure put upon you, and then, how you stood up to and overcame those challenges. Any candidate I'd have coached would have have been ready and eager to answer that question head on. An honest, truthful, head-on answer to that question could have been the home run that Hillary was looking for. Instead, she went for the walk, lecturing about her values rather than showing and illustrating them via a story-- a real story which showed her facing a real challenge, actually being tested. I've written about this in at least two previous articles: Tapping the Power of story Tap The Power of Story To Max Your Message or Campaign
Rob Kall is executive editor and publisher of OpEdNews.com, President of Futurehealth, Inc, inventor . He is a frequent Speaker on Politics, Impeachment, The art, science and power of story, heroes and the hero's journey, Positive Psychology, Stress, Biofeedback and a wide range of subjects. He is a campaign consultant specializing in tapping the power of stories for issue positioning, stump speeches and debates. He recently retired as organizer of several conferences, including StoryCon, the Summit Meeting on the Art, Science and Application of Story and The Winter Brain Meeting on neurofeedback, biofeedback, Optimal Functioning and Positive Psychology. See more of his articles here and, older ones, here.
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