The ugly, dishonest, fact distorting ads have started. The word on who has hired swiftboat attack ad agencies is starting to come out. The US airwaves are going to be writhing with serpents' tongued, ugly, dishonest, distorting, misleading sleaze ads all aimed at neutralizing the "lead" the democrats purportedly are going into the November elections with..

What will the DNC, the DSCC and the DCCC do about it?

In behavioral psychology, there's a concept called innoculation The patient is taught psychological techniques to innoculate himself in response to stressors that would ordinarily cause unwanted reactions, like anxiety, panic or rage attacks.

Knowing that the republicans are planning the biggest, nastiest, ugliest negative ad campaign in the hhistory of the world, it would behoove the Democratic leadership to take some smart action to immunize voters from the sleazoid attack ads the Republicans will be running.

I don't think it is realistic or possible to respond to each ad the RNC and their surrogates will run. But a series of ads run on national networks could do wonders, characterizing the republican desperation, forewarning of lies, reminding viewers that the reason they're running them is to try to get voters to forget about Iraq, forget about the national debt, forget about the war against the middle class.

I truly hope someone in the DNC has figured out that this needs to be done. If they're smart, they'll neutralize and maybe even convert all that negative Republican ad money into a plus for their candidates....

Naaah. I forgot. They're Democrats. They can't win, even when the voters can't stand the republicans or the war. Where are the leaders?? I hope one shows up-- one f orward thinking enough to juse some advertising jiu jitsu to turn the Republican's $50 million negative ad campaign into a fleet of sinking swiftboats.