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Right Wing Brain Shut-down-- Super-Pacs depend on it. Democrats Don't Get it

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As this sham of an election process proceeds, I get more and more disgusted every day. Citizens United has emboldened liars to simply put brazen falsehoods out there. I guess they believe that if they say it enough people will believe it. My first thought is that there are enough right wing brain-dead fools who lap up whatever they are fed that this approach is actually working.  The problem is, I know that there are plenty of smart right wingers who are buying the lies, lock stock and barrel. These are not necessarily stupid people. It's almost as though they've turned off their brains. That brings to mind some research and a possible explanation.  

I've been involved in the world of positive psychology for several decades and back in the eighties I did some studies of how people smile, and a review of some others' research. 

I found that some people have much weaker smiles than others. One researcher found that depressed people had stronger frown muscles and weaker smile muscle reactions. 

I was using biofeedback electromyographic, or surface EMG technology to measure smile muscle (zygomaticus) activity. I'd ask a subject to smile as strong as possible, to literally strain, like they were lifting a heavy weight. Some people would produce a 200 microvolt muscle reading. Others would produce a 10 or 20 microvolt reading. That's a huge difference. 

Now here's the very interesting part. If, instead of asking people to strain to produce the strongest smile they could, I simply joked with them, and got them to laugh, the smile they produced was almost always stronger than the strained smile. 

In other words, when people responded naturally, their reaction was stronger than when they were trying their hardest. For the depressed people, it was almost like a part of their brain was subconsiously blocking the full strength of their smiles.

I put together a theory to explain this, based on similar responses that people with stroke or head injury have which keeps them from talking.. Some of those people can't speak, but they CAN sing. Different neural pathways are involved. 

I theorized that the people with the weak smile responses were suffering from self-imposed psycho-motor retardation. They were literally blocking their own smile response. One study in Japan, a nation where facial expression is often masked or diminished as a cultural phenomenon, even found that a percentage of cadavers had atrophied smile muscles. 

So, here's how I apply my smile research to right wingers. They've dulled or blunted their objectivity and heightened parts of their brain that embrace messaging that supports their biases and subconscious, reflexive perceptions. Some brain experts tie this to the amygdala, which acts preconsciously, before the higher brain functions kick in. 

That would mean that lower brain functions-- mammalian or reptilian brain-- are being targeted by the Super-Pacs and by the right wing pundits who push the race, the fear and other anti-Obama, anti-socialism, anti-health care reform buttons. 

Logic and facts don't work if you are dealing with animal brain functions. That's always been a problem for the Democrats. They don't get it that they are competing with persuaders who are a step ahead of them neuro-reflexes-wise. 

I don't know if it is possible to out-do the right wing message machine. They've been building the brain-dead reflexes for years. Now, when I say brain dead, I mean thinking brain, right pre-frontal cortex brain-- the smart part of the human brain. The right wing messaging machine has developed a way to almost totally neutralize it's functioning. That machine uses the entertainment industry, mainstream media and our whole culture. It's a formidable challenge for people who think to overcome. 


Rob Kall is executive editor, publisher and website architect of, Host of the Rob Kall Bottom Up Radio Show (WNJC 1360 AM), and publisher of, President of Futurehealth, Inc, and an inventor . He is also published regularly on the

Listen to over 200 of Rob's Podcast interviews here.

Rob is, with the first media winner of the Pillar Award for supporting Whistleblowers and the first amendment.

With his experience as architect and founder of a technorati top 100 blog, he is also a new media / social media consultant and trainer for corporations, non-profits, entrepreneurs and authors.

Rob is a frequent Speaker on the bottom-up revolution, politics, The art, science and power of story, heroes and the hero's journey and Positive Psychology. He is a campaign consultant specializing in tapping the power of stories for issue positioning, stump speeches and debates, and optimizing tapping the power of new media. Watch me speaking on Bottom up economics at the Occupy G8 Economic Summit, here.

See more Rob Kall articles here and, older ones, here.

To learn more about Rob and, check out A Voice For Truth - ROB KALL | OM Times Magazine and this article. For Rob's work in non-political realms mostly before 2000, see his C.V..

And here's a one hour radio interview where I was a guest- on Envision This, on 10/23/13. And here is the transcript. 

And Rob's quotes are here.

To watch me on youtube, having a lively conversation with John Conyers, former Chair of the House Judiciary committee, click here Now, wouldn't you like to see me on the political news shows, representing progressives. If so, tell your favorite shows to bring me on and refer them to this youtube video.

Rob's radio show, The Rob Kall Bottom Up Radio Show, runs 9-10 PM EST Wednesday evenings, on AM 1360, WNJC and is archived at Or listen to it streaming, live at

Rob also hosted a health/mind/body/heart/spirit radio show-- the Rob Kall Futurehealth radio show. Check out podcasts from it at

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Rob,   Once again, words of wisdom and info... by Paul Roden on Thursday, Aug 23, 2012 at 4:56:06 PM
"I don't know if it is possible to out-do the righ... by Robert S. Becker on Thursday, Aug 23, 2012 at 6:18:40 PM
The Democrats rely on brain shut-down as much or m... by Samson on Thursday, Aug 23, 2012 at 9:11:48 PM
Both the Democratic and Republican parties are usi... by Philip Zack on Friday, Aug 24, 2012 at 4:11:28 AM
Though it could very well mean we can't do anythin... by Michael Shaw on Friday, Aug 24, 2012 at 5:55:41 AM
I'm too lazy to look up them up, but I'm pretty su... by PCM on Friday, Aug 24, 2012 at 8:11:50 PM
Most if my life, I have been pretty scrupulous abo... by Bob Stuart on Friday, Aug 24, 2012 at 10:57:19 PM