OpEdNews Op Eds

Putin Uses The Media To Further Russia's Cause

By (about the author)     Permalink       (Page 1 of 1 pages)
Related Topic(s): , Add Tags Add to My Group(s)

View Ratings | Rate It


Say what you will about Russian President Vladimir Putin, but the man is a master of Public Relations .   From his decision just prior to Sochi to release high-profile political prisoner billionaire Mikhail Khodorkovsky, to his September op-ed in The New York Times which urged the American people to oppose a U.S. initiative for military strikes in Syria, Putin understands the importance of The Fifth Estate.

Today,   world headlines blare about the fact that a private telephone call between two American diplomats has been posted to the Internet in a discussion surrounding American feelings on the ongoing Ukrainian crisis. The video was posted online, with a transcript of the conversation in Russian, under the banner   "Maidan's puppets" - a reference to the square in capital, Kiev, where pro-EU protests are taking place. The Obama Administration blamed Russia for the spying, with White House spokesman Jay Carney stating: "I would say that since the video was first noted and tweeted out by the Russian government, I think it says something about Russia's role."

Using the media, Russia places America on the defensive -- even though Russia is actively intervening in Ukraine, using its economic clout to persuade the Ukraine to become closer Russian allies. Leaking the tape allows claims to be made against America (with Russian spokespersons claiming the US was spending $20 Million a week to help the Ukrainian opposition), and reminds world leaders about the NSA scandals.

Leaking the four and a half minute diplomats' discussion allows Russia to point fingers at America as the bad guy. As Russia used the Edward Snowden affair to claim America was a bully, these tapes once again create do more of the same, and create diplomatic problems for the Obama Administration. Much as how he protected Syrian dictator Bashar al-Assad (who still rules despite a civil war which has killed hundreds of thousands), Putin scores the upper hand.

Media matters - even though it doesn't always reflect the truth.

Ronn Torossian is one of America's most prolific and respected public relations experts. Torossian is the Founder, President and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, headquartered in New York with an office in Los Angeles.



Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year (more...)

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon

Go To Commenting
The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact Editor View Authors' Articles
Related Topic(s): , Add Tags

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Start Small Again; How Small Businesses Can Become Social Media Adept

To the Class of 2010; BEFORE you make your First Mistakes

The Role of PR in "Change-Management"

Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian

What To Do With The Extra Week In 2014

Must-Read Book: Positive Thinking Leads To Positive Results


The time limit for entering new comments on this article has expired.

This limit can be removed. Our paid membership program is designed to give you many benefits, such as removing this time limit. To learn more, please click here.

Comments: Expand   Shrink   Hide  
4 people are discussing this page, with 5 comments
To view all comments:
Expand Comments
(Or you can set your preferences to show all comments, always)

He controls his own Russian media as well.. ... by Ronn Torossian on Monday, Feb 10, 2014 at 11:07:13 AM
"Media matters - even though it doesn't always re... by Jim Miles on Monday, Feb 10, 2014 at 1:33:36 PM
A national politician using the media to promote t... by Derryl Hermanutz on Monday, Feb 10, 2014 at 5:55:18 PM
Demonization of Vladimir Putin and Russia, and glo... by jean labrek on Monday, Feb 10, 2014 at 8:44:31 PM
Glorious USA with CIA-NED,Soros funded NGO,s is ac... by jean labrek on Monday, Feb 10, 2014 at 9:00:42 PM