Most Popular Choices
Share on Facebook 22 Printer Friendly Page More Sharing
OpEdNews Op Eds   

Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR

By       (Page 1 of 1 pages)   No comments

 

Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.

 

The simple truth is that as these protests begin their 3rd week, one can expect that this group will attract increasing media attention in the days and weeks to come.  This group understands Public Relations and is capturing attention by understanding a series of key elements necessary to capture public attention.

 

  • Authenticity: As I outline in my new PR book: "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" authenticity is key.  We are living in a time where America -- across the board regardless of political stance is Anti-establishment and few view big business as real and trustworthy.  From failed bank loans to Bernie Madoff, the media has made noise surrounding "bad" unauthentic people, and these street protestors, seemingly idealistic can be seen as authentic and the real deal. Media naturally can't ignore these demonstrations in the heart of Wall Street.
  • Conflict:  The protestors thus far have engaged confrontation with the police department, which invites drama -- and encourages a situation which the media has to cover.  They are waiting for the confrontation and won't miss police officers swinging clubs, or mass arrest. Regardless of numbers, conflict makes for great media.
  • Timing & Theatre:  Following a summer where the media has been focused on street protests in the Middle East and elsewhere, these protestors are using catchy slogans and understand street theatre.  The timing is right -- Cairo, Libya and Greece all had it -- how can the media now not report in the "people" speaking out on Wall Street?

 

A necessary component of any PR campaign is to "play to your strengths" and the protestors are playing the PR game precisely as it needs to be played, and are using many golden PR rules the right way -- capitalizing on creativity, timing and authenticity.  Regardless if one feels that this is "class warfare" or supports these protestors, they aren't likely to be fading away from media attention anytime soon.  They understand PR.

Ronn Torossian is CEO of 5WPR, a top 25 US PR firm, and author of a just released PR book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" which is available for purchase at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160

 

Rate It | View Ratings

Ronn Torossian Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year (more...)
 

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines

 
Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Start Small Again; How Small Businesses Can Become Social Media Adept

To the Class of 2010; BEFORE you make your First Mistakes

The Role of PR in "Change-Management"

Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR

What To Do With The Extra Week In 2014

Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian

To View Comments or Join the Conversation:

Tell A Friend