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B Lab: Helping Companies Not Only Be the Best in the World, But the Best FOR the World

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By certifying B Corporations, supporting benefit corporation legislation, encouraging all companies to measure what matters (impact) using the free B Impact Assessment and providing B Analytics to the impact investing market, we hope to help redefine success in business so all companies compete to not only be the best in the world, but the best for the world.

JB: Sounds good to me. I was surprised and pleased to notice when I was looking for baking goods at the grocery store that one of my options was King Arthur Flour, which had a B Corp label on its package. Needless to say, I snatched it up! But there must be more efficient ways for our readers to learn which companies are B Corps so that they can patronize them. Please fill us in.

the coveted B Corp seal
(image by B Lab)

the coveted B Corp seal by B Lab

JCG: Good point, Joan. With over 850 B Corps, it is hard to keep track. The first place to look is our website . Immediately on the top right of our homepage is our "Find a B Corp" search tool. You can also get to our directory instantly here .

Another great source for B Corp products is the B Corp store on . Here you can not only identify certified companies, but also shop instantly. Finally, keep an eye out for our community ad campaign, both on the web and in Ogden publications, such as Utne Reader, Mother Earth News and Natural Home & Garden.

And of course, feel free to follow us on Facebook and Twitter (@Bcorporation) for all the latest news, including announcements welcoming our newest Bs.

2013 Annual Champions Retreat Group
(image by B Lab)
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2013 Annual Champions Retreat Group by B Lab

JB: Excellent. Very helpful. What's the story behind this group shot, Jay?

JCG: The Champions retreat is our annual gathering of B Corps. Leadership/representation is invited from any certified company. Last month around 300 of us gathered in Boulder, Colorado, including B Corps from New Zealand, Australia, Europe and South America. Essentially it's an opportunity to network, enjoy.

JB: Fun! I read a disturbing article very recently about how a number of big companies, Home Depot and Trader Joe's among them , were downsizing employees to part-time in order to escape providing health insurance ahead of the introduction of the Affordable Care Act. That's disappointing. If a B Corp were to do that, would it be spotted? And if so, would the company be stripped of its B Corp status?

JCG: If a B Corp made this change to their worker practices, it would show up in a reduced B Impact Score. If that reduction resulted in a score below 80 (the performance bar for certification), the B Corp would have a certain period of time to implement new practices (worker, community, or environmental). However, if they were unable to increase their score to 80 or above, they would lose their certification.

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JB: That makes sense. What haven't we talked about yet?

J CG: The only thing I would add is that regardless of who you are, there is a way to get involved and B the Change. As an entrepreneur, you can be recognized as a leader by becoming a Certified B Corporation or bake the values of your company into your legal DNA by registering as a benefit corporation . As an employee, you can help your company put its higher purpose into practice by comparing and improving its social and environmental performance using a free educational tool like the B Impact Assessment . You can also support these leaders by prioritizing B Corps in your investment portfolio or with your purchase s. Finally, anyone can help spread the word about a better way to do business and bring B Corps into their offices and home. To find a B Corp simply visit us at .

JB: It's been an honor to speak with you, Jay. I'm so happy that you and your partners took this dream and ran with it. I hope that more and more consumers, entrepreneurs and investors explore and expand B Corp's many benefits to us all.

B the Change stamp
(image by B Lab)

B the Change stamp by B Lab

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Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)

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Wow!! Another extraordinary interview, Joan. This ... by Rob Kall on Friday, Oct 11, 2013 at 3:52:36 AM
Agreed. I was very excited to learn about B Lab an... by Joan Brunwasser on Friday, Oct 11, 2013 at 6:22:17 AM
WOW! This is so inspiring and hopeful, I love read... by Meryl Ann Butler on Friday, Oct 11, 2013 at 9:27:28 AM
Fabulous article, Joan.  I forwarded it on to... by Cynthia Piano on Friday, Oct 11, 2013 at 11:23:01 AM
Thanks for writing, Cynthia! I'm so glad you found... by Joan Brunwasser on Sunday, Oct 13, 2013 at 7:21:17 PM
Given that I have two LLCs, I will be checking the... by Daniel Geery on Friday, Oct 11, 2013 at 2:35:23 PM
B Lab B Lab is a great help in furtherin... by Jim Miller on Sunday, Oct 13, 2013 at 10:10:59 AM