Beating Right Wing Fear And Smear Tactics with Innoculative Political Advertising The DNC has a LOT more money than the RNC. They ought to consider investing in some general ads that INNOCULATE voters against future republican attack, swiftboat and fear induction ads. Call it "Swiftboat Innoculation."

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The DNC has a LOT more money than the RNC. They ought to consider investing in some general ads that INNOCULATE voters against future republican attack, swiftboat and fear induction ads. The ads I am thinking about would mock the last eight years of right wing ads-- the deep, gravel voiced guy saying nasty things about those tax-raising corrupt dems.

I'd love to see ads that laugh at right wing fear and smear tactics. They are so old and tired, so predictable. The ads should be very smart, using images that start out serious and then get clumsy, ham-handed, or with people voicing over them, laughing at them, saying, "Oh, come on. Do you really think ANYONE will still buy this fear and smear garbage?" And a gravel voice comes on. "You bet they will. They better. It's all we've got."

Seriously. The right wing ads are SOOO predictable. Advance innoculation of viewers could minimize their potency. By innoculation, I mean that it is possible to pre-set viewers expectations. If a serious guy talking about nasty dangers, in a deep voice is lampooned and mocked, ahead of time, if the viewer is prepared for the onslaught of this kind of attack ad, then when the ads are run, they won't work. They will, instead, galvanize the viewer AGAINST the right wingers running the ad.

I said, before the November elections, that the DNC should help local candidates with this approach. They didn't. I still say that this approach could help raise the tide for all candidates on the left. The right has been "tenderizing" and "marinating" the public with their message for decades. The left's leadership, the DNC, moveon.org, People for the American Way-- whoever has the resources-- should invest in general ads, not candidate specific ads, to help influence the thinking of voters. It would go a long way and help many, many candidates, including those who can't afford ANY advertising.

This kind of ad, marketing a spin, frame, perspective, could, of course, go both ways. The thing is, with Bushco running things in the White house, the right wing message has been permeating the airwaves for seven years. There really should be, at this time, a strong response to it. Ads that mock the right wing message, and how it is delivered could go a long way to counter its efficacy and power.

Authors Bio:

Rob Kall is an award winning journalist, inventor, software architect,
connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.

Check out his platform at RobKall.com

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune
500 execs and national medical and psychological organizations, and pioneered
first-of-their-kind conferences in Positive Psychology, Brain Science and
Story. He hosts some of the world's smartest, most interesting and powerful
people on his Bottom Up Radio Show,
and founded and publishes one of the top Google- ranked progressive news and
opinion sites, OpEdNews.com

more detailed bio:

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project.

Rob Kall Wikipedia Page

Rob Kall's Bottom Up Radio Show: Over 400 podcasts are archived for downloading here, or can be accessed from iTunes. Or check out my Youtube Channel

Rob Kall/OpEdNews Bottom Up YouTube video channel

Rob was published regularly on the Huffingtonpost.com for several years.

Rob is, with Opednews.com the first media winner of the Pillar Award for supporting Whistleblowers and the first amendment.

To learn more about Rob and OpEdNews.com, check out A Voice For Truth - ROB KALL | OM Times Magazine and this article.

For Rob's work in non-political realms mostly before 2000, see his C.V.. and here's an article on the Storycon Summit Meeting he founded and organized for eight years.

Press coverage in the Wall Street Journal: Party's Left Pushes for a Seat at the Table

Talk Nation Radio interview by David Swanson: Rob Kall on Bottom-Up Governance June, 2017

Here is a one hour radio interview where Rob was a guest- on Envision This, and here is the transcript..

To watch Rob having a lively conversation with John Conyers, then Chair of the House Judiciary committee, click here. Watch Rob speaking on Bottom up economics at the Occupy G8 Economic Summit, here.

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