Turkish Airlines (THY) starts direct flying to Toronto, in Canada and plans Turkish basketball player Hidayet TurkoÄlu from whom Turkish Airlines to act a part at advertising campaign of Toronto flying. TurkoÄlu had been transferred the Toronto Raptors team this year.
Basketball is popular game about for 20 years in Turkey. The players show up in advertisements since then. But our player's international adventures are, at specially NBA, new. TurkoÄlu is one of our hero's in NBA. But I think he thought that his real hero's are some advertisers and broadcasters, too.
NBA was a game which is watched on TV at weekends, in Turkey. We used to watch again and again and imitate Michael Jordan or Shaquille O'Neil's movements. Also we watched a TV series, animating a university basketball team story, 'White Shadow'. All these established background of today mad of basketball in Turkey. Everyone plays this game"
Turkish investors have explored that basketball can be supported with limited budgets. Football have been required bigger budget and appealed larger population. Amateur basketball player and supporter population was nearer to capital culture than the others were. Basketball is so complex and regular that smart and educated players can play, generally. And firms can build up ties of institutive among the staff with a professional basketball team. And it is easier than football or others.
Would the THY want TurkoÄlu if TurkoÄlu becomes a football player and transfers to Toronto football team, we can't be sure. There are many Turkish football players who play in European leagues but the THY hasn't chosen any of them for advertisement. Cos, basketball has created its own alternative audience.