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"The people in their overwhelming majority are so feminine by nature and attitude that sober reasoning determines their thoughts and actions far less than emotion and feeling." Adolf Hitler expounded upon propaganda considerably in his massive autobiographic polemic against the Jews, Bolshevism and most things civilized, Mein Kampf (My Life), first written in 1925. Actually, Hitler was the director of propaganda for the Nazi Party for a time. In the above quotation, he is cynically observing that for mass propaganda to work on the masses, one has to throw logic out the window and hit them with images and rhetoric that provoke fear, anger, patriotism, disgust, etc., and on a more primal level, by triggering their archetypal longings through symbols like the Swastika. However, I would hesitate to say that the Nazis themselves understood all the attractions of the Swastika, especially its sexual connotations, other than on a subconscious level. To circumvent logic for emotions was a critically important point for a movement that was itself illogical at its core. Nazi ideology depended on a mystical belief system to promote its notion of Aryan superiority, which, like eugenics in general, it could only disguise as science. Hitler also underscored several other key propaganda tenets, such as repetitiveness and simplicity: "But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success." (ibid, p.184) Then there is what may be described as the Nazis' grand propaganda principle: "All this was inspired by the principle - which is quite true in itself - that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods. It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation." -Adolf Hitler, Mein Kampf (James Murphy translation, p. 134) The world has seen how effective the above principles were in the Nazis' ultimate goal, the "victory of the idea". They succeeded not only in Nazifying Germany, but spread their toxic ideology across Europe and even overseas, America itself seeing the rise of such Fascist organizations as the American Bund Movement in the 1930s: "Propaganda tries to force its doctrine on the whole people.....Propaganda works on the general public from the standpoint of an idea and makes them ripe for the victory of this idea, while the organization achieves victory by the persistent, organic, and militant union of those supporters who seem willing and able to carry on the fight for victory." -Adolf Hitler, Mein Kampf (Ralph Manheim translation, p. 582) Thus, all the above principles must be implemented by a strong propaganda apparatus, a dedicated and single minded organization that brooks no internal dissent, and ultimately no external dissent. Reality has been pigeonholed and the pigeons must not be allowed to debate the shape of their hovels. Whether or not Karl Rove and the apparatiks in the White House have actually read Mein Kampf I do not know. Have they incorporated those same propaganda principles espoused by Hitler? The answer is a resounding YES! Let us look at the run-up to the war in Iraq after 9/11 as a case in point, although I will not get into the raging debate as to whether 9/11 was the American Reichstag fire. However, let me ask, soon after the lightning collapse of the Towers, was a dominant idea promoted that had to be indoctrinated into the American people as widely as possible? Yes, the idea that Saddam Hussein was an imminent threat who must be dealt with immediately before he could strike with "weapons of mass destruction", a good, chilling phrase meant to terrify mothers and children and alarm the men. Was going to war justified primarily by reason or appeals to emotions? Emotions largely. Balanced, reasoned debate based on real facts was largely absent. Debate was skewed to begin with by false reports about alliances between Saddam Hussein and al Qaeda, non-existent chemical/biological mobile stations, "yellow cake and aluminum tubes", and so forth. I won't even dwell on the obvious fact that Saddam Hussein's military capacity was largely impotent in 2003, especially against the United States. Emotionally speaking, there were strident appeals to patriotism, always against the looming background of the vaporized Twin Towers of 9/11, not to mention the great fear, anger and disgust this evoked in the average American. The mindset became, for millions of Americans: 9/11=al Qaeda=Iraq, so protect ourselves and get revenge! Was this mantra that Saddam's regime was an evil, al Qaeda-loving threat to international security repeated constantly? Yes is not a strong enough term. Repetition was 24/7 from multiple sources: government, radio, TV, websites, newspapers, magazines, Right-wing pulpits, and on and on. Was the Big Lie utilized? Yes again, as already inferred above. Everything was a lie except for Hussein's track record as a tyrant, and even this was embellished. How much bigger a whopper, to mention just one, can you contrive than the B-movie scenario that Iraq planned to use unmanned drones launched from merchant ships to spray American cities with deadly chemicals. We are half-way to Orson Welles' famous 1938 radio show, War of the Worlds, which scared the Hell out of countless Americans, with concoctions like this. All told, this was a rather fantastic fairy tale, all explained away after the fact as the product of faulty intelligence. Of course, some, such as diehard Congresswoman Thelma Drake, are still striving to depict several hundred degraded, 20-year old chemical artillery shells recovered from the Iraqi desert as the missing WMDs. Good luck.
http://mosquito-blog.blogspot.com/ Student of history, religion, exoteric and esoteric, the Humanities in general and advocate for peace, justice and the unity of humankind, not through force, but through self-realization and mutual respect.
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