Peggy Noonan, Wall Street Journal columnist and former Reagan speech writer, and Mike Murphy, writer for Time, McCain Advisor (soon to be former?) and contributor to MSNBC were speaking with MSNBC political director Chuck Todd.
Murphy says, "This is not going to work.
Noonan adds, "It's over."
Then, Chuck Todd asks, "is this the most qualified woman they could have picked?"
Noonan replies, "The most qualified? No. I think they went for this, excuse me, political bullshit about narratives. ...Every time the Republicans do that, because that's not where they live and it's not what they're good at, they blow it."
Murphy adds, "You know what's really the worst thing about it? The greatness of McCain is no cynicism.
Chuck finishes his sentence-- "and this is so cynical, and, as you called it, gimmicky. "