The Women's Media Center To Acquire SheSource.org
Online Braintrust of Over 500 Female Experts Joins the WMC's Ongoing Mission:
"Making Women More Visible and Powerful In The Media"
February 19, 2009 (New York, NY) - The Women's Media Center (WMC) is proud to announce its acquisition of SheSource.org: a database of women experts created three years ago by The White House Project, Fenton Communications, and the Women's Funding Network. Since its inception, SheSource.org has been used by thousands of reporters and generated countless media opportunities for the women involved.
"The Women's Media Center is absolutely thrilled to be SheSource.org's new home," said WMC President Carol Jenkins. "SheSource.org complements our work and mission perfectly, and we are so grateful for the incredible work that The White House Project, Fenton Communications and the Women's Funding Network did to bring the resource to life. The WMC is known for our work in media advocacy, media creation, and the media training and placement we do through our Progressive Women's Voices program. We are so excited to take this tremendous program to the next level."
Marie Wilson, President of The White House Project commented, "At a time when women's leadership and women's perspectives are so critically needed, the transfer of SheSource.org represents The White House Project's commitment to collaborating, where possible, to assure the best outcomes for women. As we at The White House Project focus our efforts on training tens of thousands of women to run for office in the coming years, we are heartened to know that WMC will be shepherding SheSource.org to great success. We hope that other women's organizations will follow our collective lead by working together to create solutions that elevate women's voices and build a world where women's leadership is the rule-not the exception."
"It's incredibly gratifying when we hear reporters, bookers, and producers say that SheSource.org is an indispensable resource for their work," said Lisa Witter, Co-Founder, SheSource.org; COO, Fenton Communications. "Journalists tell us that having more women experts in the media makes for better news analysis. I have no doubt that the Women's Media Center will take this success to the next level, and we're proud to have been part of the project from the ground floor, bringing a great idea to life."
The Women's Media Center becomes the sole administrator / owner of SheSource.org as of February 19, 2009. The WMC will continue to push the women of SheSource.org out to the media through headline blasts, a featured expert of the week, and individual pitching. There will also continue to be opportunities for additional media trainings, and meetings with media.
"We look forward to creating the next step for SheSource.org," said Jenkins "as we continue to fulfill The Women's Media Center's mission to make women more visible and powerful in the media."
For more information, please contact Tristin Aaron, (212) 563-0680, tristin [at] womensmediacenter.com.
The Women's Media Center (WMC) is a 501(c)(3) non-profit organization making women visible and powerful in the media. The WMC ensures that women are represented as they are: powerful newsmakers, informed experts, and sought-after media professionals. We depend on your support. If you are already a donor, please accept our thanks. If you would like to give to our important work, please visit our website.