Share on Google Plus Share on Twitter 1 Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend (1 Shares)  
Printer Friendly Page Save As Favorite View Favorites View Stats   7 comments, 2 series

Life Arts

Create Search Engine Optimized Great Article Titles

By (about the author)     Permalink       (Page 1 of 2 pages)
Related Topic(s): ; ; ; ; ; ; , Add Tags Add to My Group(s)

Valuable 1  
View Ratings | Rate It Headlined to H3 2/7/09

Become a Fan
  (284 fans)
- Advertisement -

If you want to reach the maximum possible number of online readers, it's essential that you create titles that are not only search engine friendly but search engine smart.

People may find your articles by looking for your writings, or when your relatives and friends refer them. But besides that first dozen readers, if you want hundreds, thousands or tens of thousands of readers, you need to create titles that actually tell the reader what your article is about.

I can't tell you, as an editor-in=chief, publishing over 1000 articles a month, how many obscure, meaningless titles I see come into the queue. Often, the writer has spent hours or days working hard on creating an superb article, then, as an afterthought, with minimal effort or conscious thought, drops a title on it-- a title that can literally slash the potential number of readers by 50 or even 90%. If you have a great, SEO article, it will also have a better chance of being headlined.

Good articles tell you, as soon as you look at them, what the article is about. Great articles tell you what the article is about, get your emotions churned and rouse your interest.

The most winning articles use key words, the most important key words first.

I learned about the power of titling early on in my writing career and even sold a cover article to Writers Digest, titled, "How to Generate Hundreds of Salable Ideas," which focused, to a large extent, on coming up with article titles.

Look at titling from an editor's perspective. Here, articles are submitted to a queue which often sees 40-80 new articles coming in every day. Editors go to the queue and decide which articles to evaluate. I can tell you that the title is one of the most important factors editors use in deciding which article to check out. A weak title can languish for days if no editor chooses to evaluate it. Eventually, someone gets to it, but that's just the beginning. If an article is published with a weak title, there's a good chance it will not be headlined and ultimately, will fail to attract the readers a good title could have attracted.

It may be tempting to use a cute turn of a phrase but such titles are usually a real negative when it turns to affecting the chances you'll get lots of readers.
Here are some titles that don't cut it as search engine optimized:
Say it ain't so.
These are choices
Just Thinking Out Loud
Why did this happen?

- Advertisement -

Now, here's a title that did well, that is not search engine optimized.
"It's Not Going to Be Okay."

The reason this article did well is because it is written by a famous writer, Chris Hedges, and it was headlined. But don't think, if you're not famous, that your obscure title will do well. Editors are less likely to headline obscure titles that don't tell what the article is about and readers are less likely to click on them-- if they ever see them. Remember, because the title is not SE optimized, it probably won't show up on Google or other searches.

The best way to title an article is to tell what the article is about and to use the key words that someone doing a Google or yahoo or other search engine would use.

If you've written an article on the failure of one Republican to vote for the financial rescue legislation, discussing the lack of bi-partisanship, then use those terms:

Republican Bipartisan Failure in House Financial Rescue Vote
- Advertisement -

It's not sexy, but it uses all the keywords. This could double or quadruple the hits you get from google news, technorati or wherever people search.

Want to make it sexier? Try something like "BiPartisan Bombs In House Financial Rescue Vote"

Here's a good way to systematically develop a good title AND plan for the key words you'll use to tag the article.

Next Page  1  |  2

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project. 

Rob Kall Wikipedia Page

Over 200 podcasts are archived for downloading here, or can be accessed from iTunes. Rob is also (more...)

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon

Go To Commenting

The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Follow Me on Twitter

Contact Author Contact Editor View Authors' Articles
Google Content Matches:
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

A Conspiracy Conspiracy Theory

Terrifying Video: "I Don't Need a Warrant, Ma'am, Under Federal Law"

Ray McGovern Discusses Brutal Arrest at Secretary Clinton's Internet Freedom Speech

Cindy Sheehan Bugged in Denver

Libertarian Legacy? Ron Paul's Campaign Manager, 49, Dies Uninsured, Of Pneumonia, Leaving family $400,000 Debt

John Kerry's Odd Symptoms-- Eyes and Tongue


The time limit for entering new comments on this article has expired.

This limit can be removed. Our paid membership program is designed to give you many benefits, such as removing this time limit. To learn more, please click here.

Comments: Expand   Shrink   Hide  
6 people are discussing this page, with 7 comments
To view all comments:
Expand Comments
(Or you can set your preferences to show all comments, always)

Sure, Titles is the most important thing that draw... by nedia clark on Sunday, Feb 8, 2009 at 9:35:29 AM
Rob; Thank you for bringing this to our attention... by William Cormier on Sunday, Feb 8, 2009 at 1:45:15 PM
Rob - You are in the ideal position to have evolve... by Jai Daemion on Sunday, Feb 8, 2009 at 4:41:21 PM
I haven't written any pieces yet, but am consi... by Loren James on Sunday, Feb 8, 2009 at 5:44:47 PM
The rule is to use key words that are relevant to ... by Rob Kall on Sunday, Feb 8, 2009 at 8:40:10 PM
thanks for the tips, Rob.  Speaking as one of... by Rady Ananda on Monday, Feb 9, 2009 at 12:28:28 AM
Stimulis: Because all economies have performance i... by Rady Ananda on Monday, Feb 9, 2009 at 1:18:27 AM