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General News    H4'ed 4/29/12  

Consumers Dump Kellogg's "Natural" Kashi After GMO Report

By Lynn Buske  Posted by Will Fantle (about the submitter)   3 comments

Will Fantle
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Since the controversial photo went viral, Cornucopia has experienced a major uptick in web visitors downloading the Cereal Crimes report, viewing its scorecard comparing organic and natural brands and viewing its short video.

"Committed organic companies that source wholesome ingredients free from synthetic pesticides and GMOs are competing in the marketplace with giant multinationals such as Kraft Foods (Back to Nature), Pepsico (Mother's) and Kellogg's (Bear Naked/Kashi) and their misleading natural marketing claims" said Fantle. "When marketers intentionally mislead consumers with their "natural' products, they are taking business away from those companies providing truly safe and healthy food and supporting certified organic farmers."

"We hope that companies like Kashi, marketing what they call natural foods, will instead choose to meet their consumers' expectations by sourcing truly organic ingredients," Fantle added.

Kashi's Rick Duran told Cornucopia staff that the company makes over 100 products, and although proclaiming their dedication to organics, only four of these are certified organic. Another three products are produced from verified non-GMO grains (7 Whole Grains) Unsaid was the fact that there are currently no GMO grains grown for any of the ingredients used in the 7 Whole Grains cereal products.

The Cornucopia Institute has collected and saved, as a document, many of the more than 200 comments posted by angry customers on Kashi's Facebook page, in the event that they disappear or are scrubbed from the site. This document is available upon request.

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I work for The Cornucopia Institute. We are a non-profit that works to protect sustainable/organic food and small-scale farming. We often write press releases surrounding what is happening in the industry and what our research discovers. You can (more...)
 
Related Topic(s): Advertising-Marketing; Backlash; Communications; Consumer; Consumer Confidence; Consumer Protection; Corporations; Facebook; Food; Food; (more...) GMO Contamination; Ge-genetically-engineered; Genetically Modified Food GMO; Gmo; Marketing; Spin; Spin, Add Tags  (less...)

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